KISSMEET

TitleKISSMEET
BrandEZAKI GLICO
Product / ServiceWATERING KISSMINT
CategoryA02. Mobile Applications and other Downloadable Tools
EntrantDAIKO ADVERTISING Osaka, JAPAN
Entrant Company DAIKO ADVERTISING Osaka, JAPAN
Advertising Agency DAIKO ADVERTISING Osaka, JAPAN

Credits

Name Company Position
Tomoya Nishizuka/Kazuya Nishiyama Kayac Inc. Lp Recording Or Programmer
Shinya Doi Kayac Inc. Server Side Or Programmer
Miho Mochizuki Kayac Inc. Android Engineer Or Programmer
Kohei Takahashi Kayac Inc. Iphone Engineer Or Programmer
Yuta Wariishi Kayac Inc. Designer
Soichi Izumi/Yoshikazu Ishihata Kayac Inc. Director
Masaki Terada Daiko Advertising Inc. Planner
Shoji Taniguchi Daiko Advertising Inc. Art Director/Planner
Masahito Nakagawa Daiko Advertising Inc. Planner/Copywriter
Masaki Terada Daiko Advertising Inc. Creative Director

Brief Explanation

[Objective] It was developed as the promotional content of Watering KISSMINT. Diffusion effect was aimed to spread to purchasers who are quick to catch on to a trend, while developing smart phone content that is compatible with social media. [Concept] “Lips” were used as a motif to embody Watering KISSMINT brand concept; “breathing will be dreamy straight away!!” If you shoot your lips with your smart phone, your lip print is complete, and personality assessment can be made under the supervision of an authoritative lip fortune teller, “Madame Mihaeru”. Also, if lip prints are overlapped with friends, personal chemistry test can be possible. Furthermore, if the test is conducted with a group of three or more, correlation diagram can be drafted and shared through twitter/facebook. [Target Audience] Youngsters in their teens and twenties who love smart phone and are fashion-conscious.

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