Title | #WINAGAINSTTHEELEMENTS# |
Brand | NIKE CHINA |
Product / Service | NIKE HYPER GEAR |
Category | A01. Mobile Websites and Web Applications |
Entrant | AKQA SHANGHAI Shanghai, CHINA |
Entrant Company | AKQA SHANGHAI Shanghai, CHINA |
Advertising Agency | AKQA SHANGHAI Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Lynette Duensing/Barry Graves/Steve Marolho/Lily Li | Technicolor | Editors/Post Production |
Freek Van Haagen/Hugo Goudswaard/ | Artbox Amsterdam | Artists |
Janene Fitzgerald/Jonty Toosey/Xintai Feng/Rain Li | Great Guns | Production/Direction |
Diederik Van Middelkoop | Massive Music | Music Production |
Lynn Lin/Steven Ma/Tony Feng | Akqa | Planners/Social |
Edward Wang | Akqa | Planning/Social Director |
Jason Wang/Yuki Chen/Triston Li | Akqa | Client Service |
Roy Zhang | Akqa | Producer |
Joe Cai | Akqa | Production Manager |
Vivian Zhang | Akqa | Senior Project Manager |
Joel Godfrey | Akqa | Director Of Delivery |
Jimmy Chen | Akqa | Copywriter |
Felix Cheng | Akqa | Associate Creative Director |
Kim Jerbo | Akqa | Associate Motion Graphics Director |
Setaka Wen/Bruce Ji | Akqa | Designer |
Tea Qiu/Elyn Dong | Akqa | Senior Art Director |
Kelly Woh | Akqa | Creative Director |
Johan Vakidis | Akqa | Executive Creative Director |
Running to beat the elements - Dark, Snow, Rain, Cold Running in China a sport in its infancy. With the launch of Nike new winter line of Hyper Products, Nike wanted to get kids running against the elements. These runs were validated by using Nike+ Running mobile application and sharing runs with the hashtag #winagainsttheelements#. The game merging online and offline lived on an social application on Weibo, China's biggest micro-blogging platform which holds Nike's running community. This activity rewarded runners with badges and increased active running and using Nike+ Running by 20%, a combined 44,528 km total.