Title | NIKE WECHAT PASSPORT |
Brand | NIKE CHINA |
Product / Service | NIKE FESTIVAL OF SPORTS |
Category | A01. Mobile Websites and Web Applications |
Entrant | AKQA SHANGHAI Shanghai, CHINA |
Entrant Company | AKQA SHANGHAI Shanghai, CHINA |
Advertising Agency | AKQA SHANGHAI Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Gavin Lum/Jason Wang/Alice Chen | Akqa | Client Service |
Mudd Wang | Akqa | Video Editor |
Kim Jerbo | Akqa | Associate Motion Graphics Director |
Joe Cai/Roy Zhang | Akqa | Production |
Vivian Zhang/Charles Yuan | Akqa | Project Management |
Chunning Xu/Fang Lei | Akqa | Creative Development |
Jeff Xu | Akqa | Technology Director |
Angela Huang | Akqa | Ux Designer |
Jimmy Chen | Akqa | Copywriter |
Riaad Van Der Merwe | Akqa | Associate Creative Director |
John Xiao | Akqa | Associate Art Director |
Tea Qiu/Elyn Dong | Akqa | Senior Art Director |
Kelly Woh | Akqa | Creative Director |
Johan Vakidis | Akqa | Executive Creative Director |
Digitizing a massive 4 day sporting event Yearly, Nike China host a 4 days festival of sports where youth can try different sports and interact with Athletes. In order to digitize the event and track participation / crowd management and activations, we partnered with an app called WeChat. We turn Nike into a friend providing live conversations. The app's built in QR reader tracked participation and celebrated active participants. Digital badges were awarded in app and on a huge display. Over 50,000 youths attended daily and usage of this innovation increased tenfold during 4 days from 1,256 scans to 11,999.