| Title | NIKE WECHAT FREEID |
| Brand | NIKE CHINA |
| Product / Service | NIKE FREEID RUNNING SHOES |
| Category | A01. Mobile Websites and Web Applications |
| Entrant | AKQA SHANGHAI Shanghai, CHINA |
| Entrant Company | AKQA SHANGHAI Shanghai, CHINA |
| Advertising Agency | AKQA SHANGHAI Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Joel Godfrey | Akqa | Director Of Delivery |
| Vivian Zhang | Akqa | Senior Project Manager |
| Isabella Gao | Akqa | Associate Producer |
| Shell Ni | Akqa | Producer |
| Joe Cai | Akqa | Production Manager |
| Lynn Lin | Akqa | Social/Planner |
| Edward Wang | Akqa | Social/Planning Director |
| Yuki Chen | Akqa | Account Manager |
| Jason Wang | Akqa | Account Director |
| Michael Donohue | Akqa | Client Partner |
| Celia She | Akqa | Copywriter |
| Felix Cheng | Akqa | Associate Creative Director |
| Bruce Ji | Akqa | Designer |
| John Xiao | Akqa | Associate Art Director |
| Alan Stafford | Akqa | Group Technology Director |
| Kim Jerbo | Akqa | Associate Motion Graphics Director |
| Johan Vakidis | Akqa | Executive Creative Director |
With the launch of Nike FREEiD shoes in China, Nike wanted to communicate the millions of color possibilities via iD for the most comfortable and flexible of shoes. This tool manifested itself where most of the Nike target audience spends most of their days - On Wechat. Hundreds of Millions of users, steps were simple: 1. Add Nike on Wechat or scan QR code from Wechat. 2. Take any photo you like, something that moves you and send. 3. Receive a generated shoe based on the photo you sent. 4. View it Wechat's browser and purchase with code.