Brief Explanation

Most media and the general public find out information about marathons when athletes break world records or when accidents happen. As social media and smart devices develop continuously, there are more ways to watch and participate in sports. Purely watching sports on TV can no longer satisfy the audience, people would like to participate and share more. Lenovo takes on this opportunity to build an innovative brand image: LeFun Run, a social platform designed for marathon runners. LeFun Run uses Sina Weibo as the platform to build an integrated website to track running routes and data based on LBS technology. Runners participating in marathons only need to have their cell phones and the application on in order for netizens to see their performance on the website because the LeFun Run GPS can capture location data and put in on the map of the integrated website. The total cost of the webcast was 10,000 Pounds and the development cost of the APP was 30,000 Pounds. We have achieved over 195,000 PVs and 12,590 responses, and we have captured 1400 kilometers of mileage run by VIP runners. Well-known press covered these events and media articles reported this concept of social sporting. Not only professional sports media like CCTV-5, ELLE and Runner's World were involved, our onsite LED screen and webcast have played very important roles as well. There were 196,112 Weibo items related to LeFun Run, and the APP was downloaded 1,050,000 times. More and more young people are using LeFun Run to jog and share their routes and emotions. Thus they are influencing more of their friends to start running and a healthier lifestyle. Google's comment on this GPS webcast was "after the webcast, Lenovo is truly a distinguished brand." The founder of a well-known online dating website (baihe.com) Mr. Mu Yan said that “the most attractive part of this event is the webcast, very interesting.”