NAPPY NOTIFIER

Bronze Spike
TitleNAPPY NOTIFIER
BrandHUGGIES
Product / ServiceHUGGIES
CategoryA02. Mobile Applications and other Downloadable Tools
EntrantOGILVY BEIJING, CHINA
Entrant Company OGILVY BEIJING, CHINA
Advertising Agency OGILVY BEIJING, CHINA

Credits

Name Company Position
Wu Tong Ogilvy Beijing Agency Producer
Eric Wu Ogilvy Beijing Developer
Eric Wu Ogilvy Beijing Creative Technologist
Doug Schiff/Wang Hebai Ogilvy Beijing Copywriters
Tay Shu Mei/Jonathan Ng Ogilvy Beijing Art Directors
Darren Crawforth/Jonathan Ng Ogilvy Beijing Creative Director
Doug Schiff Ogilvy Beijing Executive Creative Director

Brief Explanation

The Huggies Nappy Notifier has been launched as a test market product (and app). It's a simple moisture detector within the Huggies diaper, that instantly notifies parents’ mobile phones via Bluetooth. The outcome: a more comfortable baby and a less stressed parent, who can put their energy into enjoying parenthood rather than guessing the cause of their baby’s cry. Less anxious parents and more comfortable babies are the most immediate result. In current test markets, the Huggies Nappy Notifier shows a 78% satisfaction level among parents, not only paving the way for wider distribution, but also arguing that that all diapers in the future might just include this technological advance.

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