| Title | PINCH PINUP |
| Brand | ONE EIGHT PROMOTION |
| Product / Service | PINCH PINUP |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Airi Nagasaku | One Eight Promotion | Cast |
| Mayuko Kondo/Kazuhiro Hamakawa | Beacon Communications K.k. | Assistant Designer |
| Tomonori Oki | Beacon Communications K.k. | Mark Up Engineer |
| Ayaka Ito | Stylist | |
| Naoko Tamura | Hair/Make-Up Artist | |
| Yohei Yamada | Rizing Inc. | Retoucher |
| Shinya Nakagawa | Rizing Inc. | Film Editor |
| Ryohei Takanashi | Acube Inc. | Photographer |
| Kaoru Sasaki | Cameraman | |
| Choei Torii | Beacon Communications K.k. | Account Executive |
| Hisashi Kitahara | Amana Inc. | Production Manager |
| Ryo Ikeda | Amana Inc. | Associate Producer |
| Brave Nu Designz Inc. | Developer (App) | |
| Amaneku Co. Ltd. | Developer (App) | |
| Computational Media Design Lab/Schoold Of Media - Tokyo University Of Technology | Developer (Pinch) | |
| Yuta Sato | Amana Inc. | Producer |
| Ryuji Tokura | Beacon Communications K.k. | Art Director |
| Takeyuki Ueshima | Amaneku Co. Ltd. | Technical Director |
| Tomohiko Nakano | Beacon Communications K.k. | Copywriter/Planner |
| Kohei Kawasaki | Beacon Communications K.k. | Creative Director/Planner |
Issue 'How do you shine the brightest when you're swimming in a sea of jewels?' In Japan the pinup girl, or Gravure model, is more than a casual fancy. It's an iconic national past-time. Salary men, too busy for other hobbies, spend their free moments searching for new stars. Magazine racks overflow with competing titles. While smart-phones and tablets make the competition for eyeballs more ubiquitous. For aspiring models, and agents, the path to fame and fortune is fierce. Solution 'Pinch Pinup' To break out of this and give one aspiring model a more competitive advantage, we used innovative technology to trigger a basic human instinct of curiosity. With a simple gesture connecting humanity and technology, we called it Pinch Pinup. Showcasing our star on a tablet or smartphone, we trimmed her movies in a manner that left pieces unrevealed. Then we added the pinch. Consumers could use their multiple devices to create a bigger canvas and with a fun little pinch, the star is revealed and curiosity quenched. Results 'Turned the page for one budding agent and his star' Airi Nagasaku's Twitter followers jumped up 130% and blog Page views rose 180% soon after launch. Launch was only earlier this year.