DUFAN FIND MY KID

TitleDUFAN FIND MY KID
BrandDUNIA FANTASI
Product / ServiceSMARTPHONE APPLICATION
CategoryA02. Mobile Applications and other Downloadable Tools
EntrantMcCANN WORLDGROUP Jakarta, INDONESIA
Entrant Company McCANN WORLDGROUP Jakarta, INDONESIA
Advertising Agency McCANN WORLDGROUP Jakarta, INDONESIA

Credits

Name Company Position
Willy Photographer
Tulus Ciptadi Mccann Jakarta Editor
Peter Aquilina Editor
Fajar Fahdianto Mccann Jakarta Programmer
Bimo Untoro/Suziani Fitriyana Mccann Jakarta Client Service
Shirren Lim/Yucca Widjaja Mccann Jakarta Producer
Thalia Kamanga Pericraft Illustrator
Darma Adhitia/Jonathan Nasution Mccann Jakarta Designer
Tulus Ciptadi Mccann Jakarta Copy Writer
Aldo Hutomo Mccann Jakarta Art Director
Alfa Aphrodita Mccann Jakarta Creative Director
Gary Caulfield Mccann Jakarta Ecd

Brief Explanation

Dufan theme park is not a fun place for families if parents lose their children in the big crowds. So we created a simple app named "Find My Kid" for parents to download when they enter park. And a colorful wristband watch with a GPS locator chip inside is placed on children so the parents can easily track their location the entire time they are inside Dufan. As results, 5000 app downloaded, 15.000 mentions in social media, 0% kids lost and 100% fun in Dufan.

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