Brief Explanation

INSIGHT - IDEA ・GP Online, a Japanese web service company, wanted to enter into the media business. ・Consumers are constantly overwhelmed with various forms of media. ・GP Online found a vast, unexploited area - time. It was turned into new media to experience content. PRODUCT GP Online created ‘Yumemiru’, an app that might let you dream as you wish. Yumemiru, in Japanese, literally means: you can dream what you want to dream. Yumemiru allowed users to now enjoy sleep as time for entertainment. Application's Functions ・Users choose the dream of their choice from the 9 stories in the app ・The app analyzes the user’s sleeping cycle by detecting vibration from the bed ・During REM sleep, sound effects from the dream of choice will be played to enhance the experience ・User can set an alarm to wake up. The result can be shared on Facebook and Twitter ・Users can create original dreams they want to see RESULT ・Over 150,000 downloads in over 70 countries despite lack of promotion ・Ranked No.1 in the App Store (Lifestyle department) ・Movie promo: Users were able to experience the same dream as the main character. Average engagement time per user was 19'. ・Radio promo: Audience rate exceeded by 200%. ・GP Online jumped their sales by 150% and employees by 300%.