Title | ANGRY BURGERS |
Brand | McDONALDS CHINA |
Product / Service | MCDONALD'S BURGER |
Category | A04. Mobile Games |
Entrant | TBWA\SHANGHAI, CHINA |
Entrant Company | TBWA\SHANGHAI, CHINA |
Advertising Agency | TBWA\SHANGHAI, CHINA |
Name | Company | Position |
---|---|---|
Ville Yli-Knuutila | Tbwa\gamelab | Line Producer |
Erika Lin | Tbwa\shanghai | Account Manger |
Theodor Arhio | Tbwa\gamelab | Content Director |
Vaino Leskinen | Tbwa\gamelab | Head Of Gamelab |
Raymond Lau | Tbwa\shanghai | Head Of Tv |
Jocelyn Tse | Tbwa\shanghai | Strategist |
Ken Wong | Tbwa\shanghai | Senior Art Director |
Ong Kien Hoe | Tbwa\shanghai | Group Creative Director |
Jane Lim | Tbwa\shanghai | Business Director |
Edmund Choe | Tbwa\shanghai | Chief Creative Officer |
Brian Swords | Tbwa\shanghai | Managing Director |
If you’ve read the news, you might have learned that China leads the world in Angry Birds daily users. China is mad for Angry Birds. So we created a story for the game fanatics: The Angry Bird Pigs love hamburgers more than anything in life. In fact, they go out of their way to steal as many McDonald’s hamburgers as possible from our stores. Then all we had to do was enlist the good citizens of China to help fight the thieving Pigs in an epic battle over burgers and Fillet-o-Fish. And convert game lovers into hamburger lovers. Using innovative LBS technology and a partnership Rovio, we created a special Angry Birds game available only at McDonald's stores. The idea was simple: Entice customers in with an unique Angry Birds game experience, and keep them on premise by offering free power-ups via purchases such as our featured fish sandwiches.