ANGRY BURGERS

TitleANGRY BURGERS
BrandMcDONALDS CHINA
Product / ServiceMCDONALD'S BURGER
CategoryA04. Mobile Games
EntrantTBWA\SHANGHAI, CHINA
Entrant Company TBWA\SHANGHAI, CHINA
Advertising Agency TBWA\SHANGHAI, CHINA

Credits

Name Company Position
Ville Yli-Knuutila Tbwa\gamelab Line Producer
Erika Lin Tbwa\shanghai Account Manger
Theodor Arhio Tbwa\gamelab Content Director
Vaino Leskinen Tbwa\gamelab Head Of Gamelab
Raymond Lau Tbwa\shanghai Head Of Tv
Jocelyn Tse Tbwa\shanghai Strategist
Ken Wong Tbwa\shanghai Senior Art Director
Ong Kien Hoe Tbwa\shanghai Group Creative Director
Jane Lim Tbwa\shanghai Business Director
Edmund Choe Tbwa\shanghai Chief Creative Officer
Brian Swords Tbwa\shanghai Managing Director

Brief Explanation

If you’ve read the news, you might have learned that China leads the world in Angry Birds daily users. China is mad for Angry Birds. So we created a story for the game fanatics: The Angry Bird Pigs love hamburgers more than anything in life. In fact, they go out of their way to steal as many McDonald’s hamburgers as possible from our stores. Then all we had to do was enlist the good citizens of China to help fight the thieving Pigs in an epic battle over burgers and Fillet-o-Fish. And convert game lovers into hamburger lovers. Using innovative LBS technology and a partnership Rovio, we created a special Angry Birds game available only at McDonald's stores. The idea was simple: Entice customers in with an unique Angry Birds game experience, and keep them on premise by offering free power-ups via purchases such as our featured fish sandwiches.

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