| Title | RUN THAT TOWN |
| Brand | AUSTRALIAN BUREAU OF STATISTICS |
| Product / Service | CENSUS |
| Category | A04. Mobile Games |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Entrant Company | LEO BURNETT SYDNEY, AUSTRALIA |
| Advertising Agency | LEO BURNETT SYDNEY, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Mark White | Millipede | Designer |
| Eclectic Music Machine | Eclectic Music Machine | Music |
| Keong Seet | Leo Burnett Sydney | Animator |
| Toby Pederson | Freelance | Animator |
| David Giuca | Millipede | Animator |
| Patrick Toohey | Millipede | Developer |
| Millipede | Millipede | Technology Partner/Company |
| Neil Duncan | Leo Burnett Sydney | Senior Business Manager |
| Paul Everson | Leo Burnett Sydney | Group Business Director |
| Adrian Gunadi | Leo Burnett Sydney | Producer |
| Kevin Brown | Leo Burnett Sydney | Technical Director |
| John-Henry Pajak | Leo Burnett Sydney | Designer |
| David Mugford | Leo Burnett Sydney | Designer |
| Ayla Norris-Smith | Leo Burnett Sydney | Copywriter |
| Kieran Ots | Leo Burnett Sydney | Art Director |
| Zaid Al-Asady | Leo Burnett Sydney | Art Director |
| Kieran Ots | Leo Burnett Sydney | Copywriter |
| Kieran Ots | Leo Burnett Sydney | Creative Director |
| Andy Dilallo | Leo Burnett Sydney | Chief Creative Officer |
English Synopsis The Australian Bureau of Statistics wanted Australians to take an interest in the latest release of Census data. So we took the data from every town in Australia and turned it into a game. Run That Town uses real Census data to tailor the game to every Australian postcode. Take control of your actual town, make decisions, and consult with locals modelled on your neighbourhood's actual demographics. Featuring over 300 possible projects, Run That Town lets players use the Census data in their own town, making that data relevant and showing them a side of their neighbourhood they hadn't seen before