MISSING CHILDREN

Short List
TitleMISSING CHILDREN
BrandBAOBEIHUIJIA.COM – BABY BACK HOME VOLUNTEERS ASSOCIATION
Product / ServiceBABY BACK HOME VOLUNTEERS ASSOCIATION
CategoryA06. Integrated Mobile Campaigns
EntrantJWT BEIJING, CHINA
Entrant Company JWT BEIJING, CHINA
Advertising Agency JWT BEIJING, CHINA

Credits

Name Company Position
Tetsu Bi JWT Beijing Producer
Angrid Wu JWT Beijing Account Service
Christine Klemmt JWT Beijing Art Director
Liang Zhou JWT Beijing Art Director
Xiu Feng JWT Beijing Art Director
Jie Cao JWT Beijing Art Director
Ds Yu JWT Beijing Art Director
Sheng Li JWT Beijing Art Director
Devin Zhao JWT Beijing Art Director
Oliver Tang JWT Beijing Copywriter
Shawn Cheng JWT Beijing Copywriter
Theresa Ong JWT Beijing Copywriter
Tenten Ma JWT Beijing Copywriter
Nicky Zhang JWT Beijing Copywriter
Polly Chu JWT Beijing Chief Creative Officer

Brief Explanation

We shock people by feeling the pain of the parents who lost their children.We designed and built an AR-interactive sculpture and installed it in public places where families go.There's a difference.The family's child is missing.When scanned,real-life stories are revealed.With a call-to-action to reunite the children and activate the APP.If you come across a lost child,simply take a picture of the his face.Using Face Recognition Technology,the APP will identify a match against missing children database.The result is instantaneous.The APP will notify the family and return the child.Take a photo.Save a stolen child.An installation that turns everyone into an instant search volunteer. Results: The sculptures were instantly noticed by the media and general public. In just one week, we had two long-awaited family reunions. Over 20,000 APP downloads = search volunteers.

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