| Title | LEND AN EYE |
| Brand | EUREKA CALL CENTRE SYSTEM |
| Product / Service | AWARENESS |
| Category | A02. Mobile Applications and other Downloadable Tools |
| Entrant | GREY GROUP, SINGAPORE |
| Entrant Company | GREY GROUP, SINGAPORE |
| Advertising Agency | GREY GROUP, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Bobby Koh | Grey Group Singapore | Production Manager |
| Apriani Kartika | Grey Group Singapore | Executive Corporate Communications |
| Rani Ramaya | Grey Group Singapore | Senior Manager/Corporate Communications |
| Michelle Tan | Grey Group Singapore | Account Manager |
| Gaurav Arora | Grey Group Singapore | Account Director |
| Penelope Wetherill | Grey Group Singapore | Group Account Director |
| Sandra Ong | Grey Group Singapore | Producer |
| Victoria Koh Wei Ting | Grey Group Singapore | User Interface Designer |
| Leow See Ming | Grey Group Singapore | User Interface Designer |
| Sudhir Pasumarty | Grey Group Singapore | User Interface Designer |
| Desmond Tan | Ktv | Director |
| Tan Giap How | Grey Singapore | Head Of Art |
| Sandeep Bhardwaj | Grey Group Singapore | Mobile Application Specialist |
| Sudhir Pasumarty | Grey Group Singapore | Senior Interface Designer |
| Deng Yingzhi | Grey Group Singapore | Senior Art Director |
| Karn Singh | Grey Group Singapore | Copywriter |
| Joseph Cheong | Grey Group Singapore | Copywriter |
| Ali Shabaz | Grey Group Singapore | Copywriter |
| Joseph Cheong | Grey Group Singapore | Associate Creative Director |
| Ali Shabaz | Grey Group Singapore | Chief Creative Officer |
Every smartphone either has FaceTime or Skype video calling. What the app does is mimic the principles of these to turn the phone into the eyes for a blind person. All that the blind need to do is double tap their phone to launch the app, which then contacts several volunteers simultaneously. The volunteer that answers the call becomes the eyes for the blind person. Using the in-built camera on the blind person's smartphone, the volunteer then guides him to wherever he wishes to go or whatever he wishes to do. Because of their disability, the blind have always led a restrictive life. This app has the potential to change that by giving them the freedom to move around and make choices on their own. The app was launched recently and since then our volunteer base has grown exponentially. Currently, most of the blind working at the Eureka call center use the app and now that word has begun to spread, the number of enquiries about the app and the number of downloads is increasing. 'Lend An Eye' was featured in various news media, including local spreadsheet The Straits Times, Yahoo News, Beritan Harian, South China Morning Post, CNet Asia and Campaign Brief Asia. Media coverage amounted to $351,139.59. Also, numerous developers and volunteers stepped forward, wanting to collaborate with us to take the app even further.