Title | SEE THE WORLD AT HOME |
Brand | WYETH NUTRITION |
Product / Service | IMF |
Category | A02. Mobile Applications and other Downloadable Tools |
Entrant | TBWA\HONG KONG, HONG KONG |
Entrant Company | TBWA\HONG KONG, HONG KONG |
Advertising Agency | TBWA\HONG KONG, HONG KONG |
Media Agency | OMNICOM MEDIA GROUP Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Courtney Lau | Omd Hong Kong | Digital Executive |
Katherine Ng | Omd Hong Kong | Buying Manager |
Augustin Chan | Omnicommediagroup Hong Kong | Communication Planner |
Anthony Lau | Omnicommediagroup Hong Kong | Communication Planner |
Denise Cheung | Omd Hong Kong | Media Planner |
Deric Wong | Omnicommediagroup Hong Kong | Head Of Strategy And Insights |
Koyi Wu | Omd Hong Kong | Digital Manager |
Jasmine Lee | Omd Hong Kong | Business Director |
Denny Wong | Tbwa\ Hong Kong | Senior Technical Producer |
Shawni Cheung | Tbwa\ Hong Kong | Senior Chinese Copywriter |
Alan Wong | Tbwa\ Hong Kong | Art Director |
Ken Hui | Tbwa\ Hong Kong | Creative Director |
Kan Ng | Tbwa\ Hong Kong | Account Executive |
Crystal Tang | Tbwa\ Hong Kong | Senior Account Manager |
Vallois Choi | Tbwa\ Hong Kong | Associate Account Director |
Joanna Wong | Tbwa\ Hong Kong | Senior Account Director |
Esther Wong | Tbwa\ Hong Kong | Group Creative Director |
Florence Kong | Tbwa\ Hong Kong | Director Of Client Service |
Unlike other parenting tools, “SEE the world at home” is the starting point and lens to the rest of the world through world famous landmarks, extending children’s playground at home to the whole world! Through Wyeth’s "Learning-on-the-go" app (on mobile and tablets), HK kids for the FIRST time vividly saw the Eiffel Tower, Taj Mahal, Big Ben and many more world famous landmarks in 360 degree view using the latest Google Street View images. While kids imagine far-off places, they can also learn languages such as Cantonese, Mandarin and English and engage in conversations about the world with their parents. Each time kids made a discovery by unlocking Wyeth’s world landmark flashcards (image Recognition enabled) across HK during their family outings and readings, they earned “Learning Miles” to redeem learning tools and even a chance to visit a world landmark for real! By gamifying “Learning Miles”, parents and kids were motivated to keep on learning ‘together’, share conversations and see beyond their small city to a wider world. The campaign placed Wyeth in the center of HK’s parenting community and inspired a new way of looking at early childhood development. Going even further to enhance learning and discovery at kindergartens, Wyeth’s app, mini-sized flashcards and world maps let teachers and students learn together in a totally new way!