REXONA MOVE

TitleREXONA MOVE
BrandUNILEVER
Product / ServiceREXONA
CategoryA02. Mobile Applications and other Downloadable Tools
EntrantLOWE MALAYSIA Petaling Jaya, MALAYSIA
Entrant Company LOWE MALAYSIA Petaling Jaya, MALAYSIA
Advertising Agency LOWE MALAYSIA Petaling Jaya, MALAYSIA
Advertising Agency 2 ALPHAPOD Selangor, MALAYSIA

Credits

Name Company Position
Ho Woei Lim Prs Films Animator
Max Lee Prs Films Dop
Mallory Lee Prs Films Dop
Fadzly Tajuddin Prs Films Director
S.t Fah Prs Films Executive Producer
Sailesh Wadhwa Lowe Malaysia Strategic Planner
Mazuin Zin Lowe Malaysia Managing Director
Lisa Chong Lowe Malaysia Producer
Noelle Goh Lowe Malaysia Producer
Eddy Nazarullah Lowe Malaysia Bahasa Malaysia Copy Writer
Ramanjit Singh Gulati Lowe Malaysia Copy Writer
April Chew Lowe Malaysia Account Executive
Lauren Ng Lowe Malaysia Account Manager
Choo Lee Lee Lowe Malaysia Business Group Head
Helmi Ismail Lowe Malaysia Senior Digital Manager
Adrian Ng Lowe Malaysia Art Director
Brandie Tan Lowe Malaysia Art Director
Alexis Fernandez Lowe Malaysia Copy Writer
Gelo Lico Lowe Malaysia Art Director
Brandie Tan Lowe Malaysia Executive Creative Director
Christie Herman Lowe Malaysia Copy Writer

Brief Explanation

Rexona Move is an integrated cross-platform campaign that formed a virtual relay race that ran the length of Malaysia. Participants merely needed to download an app, and their movements would be recorded via geolocation on their smartphone. Additionally, a motion capture programme was hosted the microsite that allowed people to record their movements at home as well. The movements would be counted in kilometres, and eventually converted into donations for underprivileged children, once the target was met. To date, that target has been met more than 30X over.

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