MUSIC-RU NAVI

TitleMUSIC-RU NAVI
BrandTV ASAHI MUSIC CO.
Product / ServiceMUSIC-RU NAVI
CategoryA02. Mobile Applications and other Downloadable Tools
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN

Credits

Name Company Position
Keisuke Koyama A.c.o. Inc. Designer
James Bowskill A.c.o. Inc. Art Director
Tsubasa Yasuda A.c.o. Inc. Web Director
Youichi Suyama Fork Corporation Programmer
Jun Takashima Fork Corporation Programmer
Masayuki Kobayashi Fork Corporation Programmer
Tomohiko Seki Fork Corporation Web Director
Hiroki Okamoto Spicebox/Inc. Associate Producer
Yoshimi Suezawa Spicebox/Inc. Planner
Aru Moritake Spicebox/Inc. Producer
Nogami Shintaro Hakuhodo Dy Intersolutions Inc. Account Executive
Toshiyuki Takimoto Hakuhodo Dy Intersolutions Inc. Director
Yasuto Hara Hakuhodo Dy Intersolutions Inc. Producer
Masao Ishikawa Hakuhodo Dy Media Partners Inc Creative Director
Ryuta Nemoto Hakuhodo Inc. Producer
Norihiro Iha Hakuhodo Inc. Account Director
Masato Nagai Tv Asahi Music Co./Ltd. Director
Yuichi Takahashi Tv Asahi Music Co./Ltd. Executive Director
Masao Yoshida Tv Asahi Music Co./Ltd. Executive Producer

Brief Explanation

App to save a million songs, this is called'music-ru navi'. CD sales dropped sharply, and music industries in Japan were unwatched and full of fading songs. Mission to break through its situation is given by the record company, TV Asahi Music where has transmitted a number of new songs. It was said that'to bring forth new encounters between music and consumers'. We came up with a solution that is called 'music-ru navi'. This is a recommend service to create playlists matching up to your current situation. What we can do with music-ru navi 1)You just enter free words and can easily create a playlist consisting of songs matching up to your current feeling or situation. 2)Link to the largest Japanese news site,'Yahoo! News'. You are able to encounter music matching up to the latest news. 3)You are able to enjoy a playlist which is suited to content of murmurs or messages on Facebook, Twitter, and mixi. An effect widely exceeded our imagination. It became popular topic of a number of web media and blog site and received the highest rating from 80% users at App store. Furthermore, many playlists were created and brought forth new encounters between a million songs and users just in first 2 months after the beginning,

Links

Entry URL