Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Mobile Websites and Web Applications
PENGUIN NAVI
SUNSHINE CITY CORPORATION
SUNSHINE AQUARIUM 		HAKUHODO Tokyo JAPAN
Silver
GOOGLE FUTURE SEARCH
GOOGLE
GOOGLE VOICE SEARCH 		HAKUHODO Tokyo JAPAN
Bronze
SMARTER CITIES WEB APPLICATION
IBM
SMARTER CITIES 		MINDSHARE Bangalore INDIA
SHARE A COKE AND A SONG
COCA-COLA JAPAN
COCA-COLA 		BASCULE Tokyo JAPAN
SUNSILK BLACK PROVOKE CAMPAIGN
UNILEVER
SUNSILK BLACK SHINE SHAMPOO 		MINDSHARE Jakarta INDONESIA
WORLD PHOTO RELAY
FUJIFILM CORPORATION
FINEPIX F800EXR 		DENTSU Tokyo JAPAN
SHOP ELSEWHERE
SHOP ELSEWHERE
FASHION 		OGILVY & MATHER GROUP HONG KONG HONG KONG
9 HEROES
NIKE JAPAN
NIKE BASEBALL 		BEACON COMMUNICATIONS Tokyo JAPAN
Short List
DOTS MAP
HONDA MOTOR CO.
INTERNAVI 		DENTSU Tokyo JAPAN
Short List
MY OWN PERSONAL MANGA
UNILEVER JAPAN CUSTOMER MARKETING
LUX SUPER RICH SHINE / LUX SUPER DAMAGE REPAIR 		ADK JAPAN Tokyo JAPAN
NIKE WECHAT FREEID
NIKE CHINA
NIKE FREEID RUNNING SHOES 		AKQA SHANGHAI Shanghai CHINA
NIKE WECHAT PASSPORT
NIKE CHINA
NIKE FESTIVAL OF SPORTS 		AKQA SHANGHAI Shanghai CHINA
#WINAGAINSTTHEELEMENTS#
NIKE CHINA
NIKE HYPER GEAR 		AKQA SHANGHAI Shanghai CHINA
A02 Mobile Applications and other Downloadable Tools
OLD PHONES GIVE NEW LIFE
SINGTEL
PROJECT SILVERLINE 		OGILVY & MATHER SINGAPORE SINGAPORE

Gold Spike
MYSMARTEYE
STARHUB MOBILE
MOBILE BRANDING 		DDB GROUP SINGAPORE SINGAPORE

Gold Spike
SELF
ASSOCIATION OF WOMEN FOR ACTION & RESEARCH
GENDER EQUALITY ADVOCACY GROUP 		LOWE SINGAPORE SINGAPORE
Bronze
NAPPY NOTIFIER
HUGGIES
HUGGIES 		OGILVY BEIJING CHINA
Bronze
DRIVE AWAKE
PTT PUBLIC COMPANY
COFFEE SHOP 		BBDO PROXIMITY THAILAND Bangkok THAILAND
Bronze
HONDA SAFE MODE
HONDA AUTOMOBILE THAILAND
HONDA 		ISOBAR Bangkok THAILAND
SHADE CINEMA
BRISBANE CITY COUNCIL
SUN SAFETY 		GP Y&R Brisbane AUSTRALIA
Short List
WEATHER TO WAKE
HYPER
OUTDOOR SPORTS 		Y&R NZ Auckland NEW ZEALAND
BANDANNA ART
CANTEEN
MOBILE APP 		DDB MELBOURNE AUSTRALIA
PRIVATE CANDLE
HAAGEN DAZS
ICE CREAM 		JWT JAPAN Tokyo JAPAN
MISSING CHILDREN
BAOBEIHUIJIA.COM
BABY BACK HOME VOLUNTEERS ASSOCIATION 		JWT BEIJING CHINA
Short List
1000 STORES
YIHAODIAN
E-GROCERY 		OGILVY SHANGHAI CHINA
CLEAR F1 FANTASY CHAMPION APP
UNILEVER
CLEAR ANTI-DANDRUFF SHAMPOO 		PHD Shanghai CHINA
IMODIUM TOILET TRACKER
JOHNSON & JOHNSON
OVER THE COUNTER 		OGILVYONE WORLDWIDE Manila THE PHILIPPINES
RUN NAVI
PUMA JAPAN
PUMA RUNNING 		BEACON COMMUNICATIONS Tokyo JAPAN
EXCLUSIVE FACE MANIA
SAMSUNG
CHATON 		CHEIL OPENTIDE Beijing CHINA
THE WINE LINE APP
CLIENT PREMIUM WINE BRANDS
THE WINE LINE APP 		WEBLING INTERACTIVE AUSTRALIA
WARISAN KULINER - 1ST APPS FOR INDONESIAN FOOD
UNILEVER
FOODS 		MINDSHARE Jakarta INDONESIA
GOOD NIGHT: DREAM IS, NEW MEDIA
GP ONLINE
YUMEMIRU - CONTROL YOUR DREAMS 		HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN
28 DAYS TO A PURE & NATURAL LIFE
NIVEA
NIVEA PURE & NATURAL 		ANALOGFOLK Sydney AUSTRALIA
DUFAN FIND MY KID
DUNIA FANTASI
SMARTPHONE APPLICATION 		McCANN WORLDGROUP Jakarta INDONESIA
PINCH PINUP
ONE EIGHT PROMOTION
PINCH PINUP 		BEACON COMMUNICATIONS Tokyo JAPAN
THE FUN CALENDAR
DEPARTMENT OF TOURISM
TOURISM 		BBDO GUERRERO Makati City THE PHILIPPINES
KOTOBUKI
SUNTORY HOLDINGS
THE PREMIUM MALT'S 		PARTY Tokyo JAPAN
MUSIC-RU NAVI
TV ASAHI MUSIC CO.
MUSIC-RU NAVI 		HAKUHODO Tokyo JAPAN
REXONA MOVE
UNILEVER
REXONA 		LOWE MALAYSIA Petaling Jaya MALAYSIA
CNY FORTUNE DUMPLINGS
OGILVY
OGILVY 		OGILVY BEIJING CHINA
SECRET FISHING SPOTS
HUTCHWILCO
SAFETY EQUIPMENT 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
QR COOKIES
FOUR DIRECTIONS
ELECTRONIC BOOKSTORE 		GREY GROUP HONG KONG HONG KONG
ONE2FREE PLAYGROUND
CSL HONG KONG
TELE-COMUNICATIONS 		TBWA\HONG KONG HONG KONG
WRANGLER MILEAGE
WRANGLER ASIA
WRANGLER APPARELS 		TBWA\DIGITAL ARTS NETWORK Hong Kong HONG KONG
Short List
SEE THE WORLD AT HOME
WYETH NUTRITION
IMF 		TBWA\HONG KONG HONG KONG
TOYOSU AQUARIUM
HAKUHODO I-STUDIO INC.
TOYOSU AQUARIUM 		HAKUHODO I-STUDIO Tokyo JAPAN
MAHINDRA XYLO VOICE COMMAND TECHNOLOGY APP
MAHINDRA 4 WHEELERS
MAHINDRA XYLO 		HUNGAMA DIGITAL SERVICES Mumbai INDIA
MY QUITBUDDY
AUSTRALIAN NATIONAL PREVENTIVE HEALTH AGENCY
SMOKING CESSATION 		UM Sydney AUSTRALIA
LEND AN EYE
EUREKA CALL CENTRE SYSTEM
AWARENESS 		GREY GROUP SINGAPORE
Short List
AFFECTION LOCK
CHINA HELPAGE ORGANIZATION OFFICIAL WEBSITE
CHARITY 		CHEIL OPENTIDE Beijing CHINA