Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Best Use of Screens
THE B-MOVIE STAR
AFFECTION AIDS
AIDS AWARENESS 		McCANN WORLDGROUP INDIA Mumbai INDIA

Gold Spike
JAPAN'S FIRST AUTO GENERATED TV PROGRAM
FUJI TELEVISION NETWORK
REAL-TIME VOTING LIVE TV PROGRAM 		DENTSU Tokyo JAPAN BASCULE
Tokyo
 JAPAN
SNICKERS HUNGER BLUNDER
MARS CHOCOLATE
SNICKERS 		STARCOM MEDIAVEST GROUP Sydney AUSTRALIA STARCOM MEDIAVEST GROUP
Sydney
STARCOM MEDIAVEST GROUP
Sydney
 AUSTRALIA
WHAT'S YOUR GUILTY PLEASURE
PROCTER & GAMBLE, PRESTIGE
GUCCI PERFUMES 		MEDIACOM Singapore SINGAPORE MEDIACOM
Singapore
MEDIACOM
Singapore
 SINGAPORE
BRING HAPPINESS HOME
PEPSICO
PEPSI, TROPICANA, LAY'S 		OMD CHINA Shanghai CHINA OMD CHINA
Shanghai
OMD CHINA
Shanghai
 CHINA
Short List
NIKE PARALLEL JOURNEYS
NIKE INDIA
NIKE CRICKET 		JWT INDIA Mumbai INDIA MINDSHARE
Bangalore
 INDIA
HIDDEN COMMERCIALS
NISSAN MOTORS INDIA
AUTOMOBILES 		TBWA\INDIA Mumbai INDIA
THE BREW THAT BONDS
UNILEVER SRI LANKA
BROOKEBOND LAOJEE 		MINDSHARE Colombo SRI LANKA MINDSHARE
Colombo
MINDSHARE
Colombo
 SRI LANKA
WE MADE EVERYONE WOMAN LOOK LIKE A HEROINE
HINDUSTAN UNILEVER
LAKME COLOUR COSMETICS 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
 INDIA
A02 Best Use of Magazines/Newspapers
UNITY PAPER
WIJEYA NEWSPAPERS
ADA NEWSPAPER 		LEO BURNETT SOLUTIONS Colombo SRI LANKA STARCOM
Colombo
 SRI LANKA
Silver
PAPER CUTS LIFE
GREENPEACE
GREENPEACE 		SAATCHI & SAATCHI GREAT WALL ADVERTISING Shanghai CHINA
KOLOUR THE NEW YOU
SPLASH CORPORATION
HAIR COLOR 		OMD PHILIPPINES Makati City THE PHILIPPINES OMD PHILIPPINES
Makati City
OMD PHILIPPINES
Makati City
 THE PHILIPPINES
THE IMPORTED AD
DHL EXPRESS AUSTRALIA
DHL IMPORT EXPRESS 		CLEMENGER PROXIMITY Sydney AUSTRALIA
THE PRINT AD THAT ACTUALLY WORKS
GE
GENX JET ENGINE 		CLEMENGER BBDO SYDNEY AUSTRALIA
TASTING PERFECT WHITE COFFEE
NESTLÉ
PREMIUM WHITE COFFEE 		ZENITHOPTIMEDIA Hong Kong HONG KONG ZENITHOPTIMEDIA
Hong Kong
ZENITHOPTIMEDIA
Hong Kong
 HONG KONG
TRANSPARENT NEWSPAPER
MERCURY ENERGY
GOOD ENERGY MONITOR 		WHYBIN\TBWA AUCKLAND NEW ZEALAND IKON COMMUNICATIONS
Auckland
 NEW ZEALAND
THE SCREEN IN THE MAGAZINE
VOLKSWAGEN
VW BEETLE 		MEDIACOM Beijing CHINA MEDIACOM
Beijing
MEDIACOM
Beijing
 CHINA
GRIZZLY GULCH - A RUNAWAY ADVENTURE
HONG KONG DISNEYLAND RESORT
THEME PARK 		MINDSHARE Hong Kong HONG KONG MINDSHARE
Hong Kong
MINDSHARE
Hong Kong
 HONG KONG
DETERGENT GOES HIGH FASHION
PEERLESS PRODUCTS MANUFACTURING CORP.
CHAMPION INFINITY DETERGENT 		PHD MEDIA Makati City THE PHILIPPINES PHD MEDIA
Makati City
PHD MEDIA
Makati City
 THE PHILIPPINES
NEWS BOTTLE
THE MAINICHI NEWSPAPERS
THE MAINICHI NEWSPAPERS 		DENTSU Tokyo JAPAN
MALAYSIA MEGA BAG
TOURISM MALAYSIA
MALAYSIA MEGA SALE 2012 		BEEHIVE COMMUNICATIONS Mumbai INDIA BEEHIVE COMMUNICATIONS
Mumbai
 INDIA
Short List
THE ICE-COLD MURDER FILES
EZAKI GLICO
ICE NO MI 		ENGINE FILM Tokyo JAPAN
USHA UTHUP
COCACOLA INDIA
COKE STUDIO 		LEO BURNETT INDIA Mumbai INDIA
Short List
ABOUT TOWN
LION
LINDAUER SPARKLING WINE 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
BEETLEING
VOLKSWAGEN
VW BEETLE 		DDB GROUP NEW ZEALAND Auckland NEW ZEALAND SPACESTATION
Auckland
 NEW ZEALAND
YOUTH SPREAD
KOMPAS GRAMEDIA
KOMPAS 		HAKUHODO INDONESIA Jakarta INDONESIA
A03 Best Use of Outdoor
TURNING AUCKLAND INTO AN EXPERIENTIAL AD
UNITEC
EDUCATION 		OPEN COMMUNICATIONS Auckland NEW ZEALAND OPEN COMMUNICATIONS
Auckland
OPEN COMMUNICATIONS
Auckland
 NEW ZEALAND

Gold Spike
DYING FACE
GREEN UMBRELLA CHILDFUND KOREA
FUND RAISING 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Silver
ADOPT ME!
KOREAN ANIMAL WELFARE ASSOCIATION
ABANDONED DOG ADOPTION CAMPAIGN 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
SMH -ANAMORPHIC
FAIRFAX MEDIA
THE SYDNEY MORNING HERALD NEWSPAPER 		WHYBIN\TBWA SYDNEY AUSTRALIA CARAT AUSTRALIA
Sydney
 AUSTRALIA
DREAM FENCE
SIMMONS
SIMMONS BED 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
DIVORCE
DHL
DHL EXPRESS COURIER 		GREY WORLDWIDE INDIA Mumbai INDIA
THE QUESTION BUS
ROADSHOW
ROADSHOW 		McCANN WORLDGROUP Hong Kong HONG KONG
THE GREAT TIGER ART HEIST
DB BREWERIES
TIGER BEER 		SPARK PHD Auckland NEW ZEALAND SPARK PHD
Auckland
SPARK PHD
Auckland
 NEW ZEALAND
SHANGHAI FORWARD
NIKE
NIKE RUNNING 		WIEDEN+KENNEDY SHANGHAI Shanghai CHINA KINETIC
Shanghai
 CHINA
POST-IT TO WIN IT
VOLKSWAGEN
VOLKSWAGEN POLO AND VENTO 		MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA
Mumbai
MEDIACOM COMMUNICATIONS INDIA
Mumbai
 INDIA
THE BILLBOARD KILLER
KIWICARE
CLEANING PRODUCTS 		CONTAGION Auckland NEW ZEALAND
FAST FRONT PAGES
NEWS CORP AUSTRALIA
NEWSPAPERS 		UM Sydney AUSTRALIA UM
Sydney
UM
Sydney
 AUSTRALIA
A04 Best Use of Ambient Media: Small Scale
MIDDLE-EARTH PASSPORT STAMP
TOURISM NEW ZEALAND
100% MIDDLE-EARTH, 100% PURE NEW ZEALAND 		WHYBIN\TBWA AUCKLAND NEW ZEALAND
Grand Prix
THE GERM STAMP
PROCTER & GAMBLE
SAFEGUARD SOAP 		SAATCHI & SAATCHI Singapore SINGAPORE

Gold Spike
LIBERATION WRAPPER
FRESHNESS BURGER
CLASSIC BURGER 		DENTSU EAST JAPAN Tokyo JAPAN

Gold Spike
NEUTRAL STICKER
S-OIL
S-OIL 		CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
MAKIN' WHOOPEE
DONGWON F&B
BIFIDUS MYUNG JANG 		HS AD Seoul SOUTH KOREA
Silver
HELP DESK
AARAMBH
HELP DESK 		DDB MUDRA GROUP Mumbai INDIA
Bronze
TAPE FOR WILDLIFE
KOREA WILDLIFE MANAGEMENT ASSOCIATION
WILDLIFE CONSERVATION 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
THE POWER OF WATER
SOMANG COSMETICS
ONL MIDNIGHT HYDRO INTENSE 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Bronze
SMART DOTS
THE VIEWZONE COMPNAY
MIICALO 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
THE MESSIEST TAKEAWAY FOOD MENU
LI CHUNG SHING TONG (HOLDINGS)
PO CHAI PILLS 		JWT HONG KONG HONG KONG
HAPPYTABLE
MCDONALD'S
HAPPYMEAL 		DDB GROUP SINGAPORE SINGAPORE
THE PEE ANALYSER
ZOUK SINGAPORE
ANTI-DRINK DRIVING 		DDB GROUP SINGAPORE SINGAPORE
Short List