Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
B02 Consumer Products
GILLETTE, SHAVE OR CRAVE
P&G INDIA
GILLETTE - BLADES & RAZOR 		MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA
Mumbai
MEDIACOM COMMUNICATIONS INDIA
Mumbai
 INDIA
EAT, PLAY, LOVE
MAXIM'S CATERERS
MAXIM'S SNOWY MOONCAKE 		MAXUS GLOBAL Hong Kong HONG KONG MAXUS GLOBAL
Hong Kong
MAXUS GLOBAL
Hong Kong
 HONG KONG
SHINING SMILE
PROCTER & GAMBLE GREATER CHINA
CREST TOOTHPASTE 		STARCOM Guangzhou CHINA STARCOM
Guangzhou
STARCOM
Guangzhou
 CHINA
THE WORLD'S LARGEST KARAOKE MACHINE
COCA-COLA TAIWAN
COCA-COLA 		STARCOM MEDIAVEST GROUP Taipei CHINESE TAIPEI STARCOM MEDIAVEST GROUP
Taipei
STARCOM MEDIAVEST GROUP
Taipei
 CHINESE TAIPEI
SEE THE WORLD AT HOME
WYETH NUTRITION HONG KONG
WYETH GOLD 		OMD HONG KONG HONG KONG OMD HONG KONG
 HONG KONG
Bronze
CLEAR F1 FANTASY CHAMPION APP
UNILEVER
CLEAR ANTI-DANDRUFF SHAMPOO 		PHD Shanghai CHINA PHD
Shanghai
 CHINA
DIVE INTO LOVE 2013
UNILEVER
CORNETTO ICE CREAM 		PHD Shanghai CHINA PHD
Shanghai
 CHINA
KNORR RECIPE SEARCH
UNILEVER
KNORR KDST 		PHD Shanghai CHINA PHD
Shanghai
PHD
Shanghai
 CHINA
LET'S PLAY CHINA
UNILEVER
OMO 		PHD Shanghai CHINA PHD
Shanghai
PHD
Shanghai
 CHINA
STONE FLYERS
SOHO GROUP
DIAPET 		LEO BURNETT INDONESIA Jakarta INDONESIA
THE GERM STAMP
PROCTER & GAMBLE
SAFEGUARD SOAP 		SAATCHI & SAATCHI Singapore SINGAPORE
Silver
SPREADING RAMADAN ACTS OF KINDNESS
THE COCA-COLA COMPANY INDONESIA
COCA-COLA 		MEDIACOM INDONESIA Jakarta INDONESIA MEDIACOM INDONESIA
Jakarta
MEDIACOM INDONESIA
Jakarta
 INDONESIA
SLEEP MODE
CASABLANCA
BEDDING PRODUCTS 		LEO BURNETT HONG KONG HONG KONG
MEMOJI
STAEDTLER
COLOURED PENCILS 		LEO BURNETT HONG KONG HONG KONG
STILL WHITE
P&G
TIDE LAUNDRY DETERGENT 		LEO BURNETT GUANGZHOU CHINA HAVAS WORLDWIDE SHANGHAI
 CHINA
ORAL B PRO-HEALTH LAUNCH
PROCTER & GAMBLE
ORAL B 		MEDIACOM Sydney AUSTRALIA MEDIACOM
Sydney
MEDIACOM
Sydney
 AUSTRALIA
WHEN FANS BECOME FAMOUS
SCHWARZKOPF
BRILLIANCE 		MEC Sydney AUSTRALIA MEC
Sydney
MEC
Sydney
 AUSTRALIA
WORLD'S LONGEST CATWALK
ECCO
ECCO SHOES 		UM Sydney AUSTRALIA UM
Sydney
UM
Sydney
 AUSTRALIA
Silver
THE LAMBNESIA EPIDEMIC
MEAT & LIVESTOCK AUSTRALIA
LAMB 		UM Sydney AUSTRALIA UM
Sydney
UM
Sydney
 AUSTRALIA
Short List
FAST FRONT PAGES
NEWS CORP AUSTRALIA
NEWSPAPERS 		UM Sydney AUSTRALIA UM
Sydney
UM
Sydney
 AUSTRALIA
THE POWER OF WATER
SOMANG COSMETICS
ONL MIDNIGHT HYDRO INTENSE 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
GATORADE: TURNING CRICKET ATHLETICISM INTO BUSINESS SUCCESS
PEPSICO
GATORADE 		PHD Sydney AUSTRALIA PHD
Sydney
PHD
Sydney
 AUSTRALIA
BRINGING BACK THE PEPSI TASTE CHALLENGE FOR A DISTRACTED GENERATION
PEPSICO
PEPSI NEXT 		PHD Sydney AUSTRALIA PHD
Sydney
PHD
Sydney
 AUSTRALIA
(HU)MAN V BUG : A BATTLE FOR MARKET GROWTH
SC JOHNSON
RAID 		PHD Sydney AUSTRALIA PHD
Sydney
PHD
Sydney
 AUSTRALIA
VIRTUAL PHOTO TOUR
SAMSUNG ELECTRONICS HONG KONG
SAMSUNG NX1000 DIGITAL CAMERA 		CHEIL HONG KONG HONG KONG STARCOM MEDIAVEST GROUP
Hong Kong
 HONG KONG
CORNERING ECSTASY
TOYOTA MARKETING JAPAN
TOYOTA 86 		HAKUHODO KETTLE Tokyo JAPAN
HAPPYTABLE
MCDONALD'S
HAPPYMEAL 		DDB GROUP SINGAPORE SINGAPORE
XENON LONG RANGE AMBIENT
PIONEER TRUCKS (DISTRIBUTOR OF XENON)
XENON HIGH-INTENSITY DISCHARGE BULBS 		McCANN WORLDGROUP PHILIPPINES Taguig THE PHILIPPINES UNIVERSAL McCANN
Taguig
 THE PHILIPPINES
HIDE 'N' SEEK
GM ENCORE
GM ENCORE 		OGILVY BEIJING CHINA HYLINK DIGITAL SOLUTIONS
Shanghai
 CHINA
MARIONETTEBOT
UNITED ARROWS
GREEN LABEL RELAXING 		TBWA\HAKUHODO Tokyo JAPAN
KAPITI COUPLES' MOVIES
TIP TOP LTD
KAPITI PASSIONFRUIT & YOGHURT ICE CREAM 		OMD Auckland NEW ZEALAND OMD
Auckland
 NEW ZEALAND
SHAVE OR CRAVE
P&G INDIA
GILLETTE FUSION GAMER 		BBDO INDIA Mumbai INDIA
SUNLIGHT'S FESTIVAL OF LEMONS
UNILEVER
SUNLIGHT DISHWASHING LIQUID 		MINDSHARE VIETNAM Ho Chi Minh City VIETNAM MINDSHARE VIETNAM
Ho Chi Minh City
MINDSHARE VIETNAM
Ho Chi Minh City
 VIETNAM
HOW COLGATE TURNED THE MAHA KUMBH MELA INTO THE MAHA TECH MELA
COLGATE PALMOLIVE (INDIA)
COLGATE DENTAL CREAM 		MEC Mumbai INDIA MEC
Mumbai
MEC
Mumbai
 INDIA
ARE U FRESH ENUF
COLGATE PALMOLIVE (INDIA)
COLGATE MAXFRESH 		MEC Mumbai INDIA MEC
Mumbai
MEC
Mumbai
 INDIA
BUILDING THE PEOPLE'S CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT 		PROXIMITY BEIJING CHINA MEDIACOM
Beijing
 CHINA
Short List
ROAD TO RECOVERY
DIAGEO AUSTRALIA
BUNDABERG RUM 		LEO BURNETT SYDNEY AUSTRALIA IKON COMMUNICATIONS
Sydney
 AUSTRALIA
Bronze
KISSAN ENDS MOM'S TIFFIN WOES
HINDUSTAN UNILEVER
KISSAN 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
 INDIA
RED LABEL HEALTH CHALLENGE
HINDUSTAN UNILEVER
BROOKE BOND RED LABEL 		MINDSHARE Mumbai INDIA MINDSHARE
Mumbai
MINDSHARE
Mumbai
 INDIA
BIG BOX BIG PARTY
PIZZA HUT
PIZZA HUT BIG BOX 		OGILVYONE WORLDWIDE HONG KONG HONG KONG
BOSSPATROL
UNITED SPIRITS
MCDOWELL'S NO.1 		DDB MUDRA GROUP Mumbai INDIA
MAKIN' WHOOPEE
DONGWON F&B
BIFIDUS MYUNG JANG 		HS AD Seoul SOUTH KOREA
Short List
SMALL WORLD MACHINES
COCA-COLA
COCA-COLA 		LEO BURNETT SYDNEY AUSTRALIA
Short List
B03 Consumer Services
SHARE THE NEWSPAPER WITH CHILDREN
THE TOKYO SHIMBUN
THE TOKYO SHIMBUN 		DENTSU Tokyo JAPAN
A COUNTRY ONLY WE HAVE
KOREAN AIR
KOREAN AIR 		HS AD Seoul SOUTH KOREA
Silver
MOVING WIFI
DTAC
DTAC WIFI 		CREATIVE JUICE\BANGKOK THAILAND
SALE NAVIGATION
EMART
EMART 		CHEIL WORLDWIDE Seoul SOUTH KOREA
CONNECTING CONTINENTS
SHANGRI-LA INTERNATIONAL HOTEL MANAGEMENT LTD
SHANGRI-LA HOTELS & RESORTS 		OGILVY & MATHER GROUP HONG KONG HONG KONG
WATERDROP AD
DOMINO'S PIZZA
PIZZA 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
SUPPORT-TEAM STORIES
ANZ
BANK 		PHD Sydney AUSTRALIA PHD
Sydney
PHD
Sydney
 AUSTRALIA