Title | RUN NAVI |
Brand | PUMA JAPAN |
Product / Service | PUMA RUNNING |
Category | A08. Best Use of Other Digital Platforms (Incl. Mobile Devices) |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yuki Ono/Ken'ichi Ogino/Suguru Tachikawa | Wondrous Inc/Edp Graphic Works | Sound Designer/Art Direction/Motion Design (Online Film) |
Naoki Kasama | Camera | |
Takamichi Saito/Ayumi Matsumoto | Puzzle Inc. | Production Manager/Production Assistant (Online Film) |
Ryuichi Hasegawa | Puzzle Inc. | Director/Editor (Online Film) |
Gyosei Okada | Puzzle Inc. | Producer (Online Film) |
Tomohiro Ishikuni | Futurek | Engineer |
Ken Hirose | Futurek | Production Manager (App) |
Muneaki Kanda | Futurek | Technical Director |
Jun'ichi Arakawa/Yuya Murase | Birdman | Animation (App) |
Yoichi Kanazawa | Birdman | Director (Site/App) |
Junya Hoshikawa | Birdman | Art Director/Designer |
Roy Ryo Tsukiji | Birdman | Interactive Director |
Norio Serizawa | Beacon Communications K.k. | Account Director |
Takuro Amada | Strategic Planner | |
Masayoshi Kato | Beacon Communications K.k | Creative Planner |
Yusuke Morotomi | Beacon Communications K.k. | Art Director |
Yoshihiro Ito | Beacon Communications K.k. | Account Supervisor |
Yongbom Seo | Beacon Communications K.k. | Agency Producer/Copywriter |
Ryutaro Seki | Beacon Communications K.k. | Creative Planner/Copywriter |
Shunsuke Kakinami | Beacon Communications K.k. | Creative Director |
Achieved over 100,000 downloads only in the first 3 week. Ranked as No.1 popular App across the category on App Store.
"Mood of the day" x "technology" = Innovation for everyday running Just by setting your "mood of the day" within RUN NAVI, you can dynamically find your route and "sights of the town", synchronously updated on Google Maps and Google Places. And its sound navigation notifies you of turning points, also letting you know when you've reached your chosen sights. Furthermore, your unique encounters with sights on running can be also posted and shared with others. Evoke your curiosity with RUN NAVI.
Puma Running would like to inspire runners by putting JOY in everyday running. How far do you want to run today? What sights of the town do you want to hit? Encountering new sights stimulates a runner's curiosity. To innovate everyday running by evoking runners' curiosities, Puma Running delivered its new smart-phone application named "RUN NAVI".