Title | GIVING FORWARD |
Brand | PARIS BAGUETTE / HANJIN TRANSPORTATION |
Product / Service | PARIS BAGUETTE / HANJIN LOGISTICS |
Category | A04. Best Use of Ambient Media: Small Scale |
Entrant | HS AD Seoul, SOUTH KOREA |
Entrant Company | HS AD Seoul, SOUTH KOREA |
Advertising Agency | HS AD Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Kim Dong Hyun | Hs Ad | Art Director |
Lee Jeong Seok | Mercury | Visual Effects Supervisor |
Lee Jeong Woo | Tokkaebi | Sound Designer |
Kim Yeong Rong | Tokkaebi | Sound Editor |
Choi Jang Hwan | Mtcom | Designer |
Kim Gyeong Hyeon | Nega Green Girin Greem | Gaffer |
Hong Yeong Pyo | Nega Green Girin Greem | Assistant Director Of Photography |
Lee Gye O | Nega Green Girin Greem | Director Of Photography |
Lim Min Cheol | Nega Green Girin Greem | Assistant Director |
Kang Jeong Seok | Nega Green Girin Greem | Director |
Sim Eui Seop | Hs Ad | Account Planner |
Park Mi Ryeong | Hs Ad | Assistant Art Director |
Lee Jung Sil | Hs Ad | Copywriter |
Choi So Jung | Hs Ad | Copywriter |
Lee Ji Young | Hs Ad | Digital Executive |
Kim So Hee | Hs Ad | Account Executive |
Park Hyung Tae | Hs Ad | Account Executive |
Lee Hyo Ryong | Hs Ad | Creative Director |
Prior Stephen Graham | Hs Ad | Executive Creative Director |
Bo Hwang | Hs Ad | Chief Creative Officer |
23% of who purchased cakes participated. More than 1180 gifts were donated. Giving Forward is much more than just donating, it’s about sharing love.
The campaign is called “Giving Forward”. The idea was to turn your ordinary cake box into a special gift box for someone else with three simple steps. Step 1. Write your message on the provided sticker and put your gift in the empty cake box. Step 2. Call Hanjin Logistics to have it picked up free of charge. Step 3. Then the gift box is delivered directly to an orphanage.
Most kids receive a present on their birthday from mom and dad, but not every child can. There are less fortunate kids who aren’t able to receive gifts from their loved ones. So, Paris Baguette and Hanjin Logistics wanted to begin a campaign that allows you to share the birthday joy with orphans.