Title | DEAR E.T.S |
Brand | UHA MIKAKUTO |
Product / Service | GUMIGUUM |
Category | A05. Best Use of Ambient Media: Large Scale |
Entrant | HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN |
Media Agency | HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN |
Entrant Company | HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN |
Media Agency 2 | HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Fumiya Inada | Tohokushinsha Film Corporation | Production Manager |
Sho Yamaguchi | Jitto | Cg |
Takashi Fukushima | Mr.music | Music |
Fumihito Endo | Jitto | Editor |
Yusuke Suga | Free | Photographer |
Naomi Izumida | Tohokushinsha Film Corporation | Director |
Ryohei Kawakita | Tohokushinsha Film Corporation | Director |
Koji Joke | Tohokushinsha Film Corporation | Producer |
Shogo yamashita | Uha Mikakuto | Advertiser's Superviser |
Seiichi Sakamoto | Jaxa | Creative Superviser |
Takeshi Oshii | Hakuhodo Osaka | Web Producer |
Tsubasa Yokota | Hakuhodo Osaka | Account Superviser |
Hiromasa Fujita | Hakuhodo Osaka | Account Superviser |
Naoki Konosu | Hakuhodo | Account Superviser |
Masaru Kitakaze | Hakuhodo | Creative Officer |
Yasumasa Yamada | Uha Mikakuto | Advertiser’s Superviser |
Taro Umemura | Hakuhodo | Executive Creative Director |
Takao Yanagi | Hakuhodo Dy Media Partners | Creative Director/Planner |
Tomohiko Kawanishi | Hakuhodo Osaka | Creative Director/Planner |
Koji Hayakawa | Hakuhodo Osaka | Account Superviser |
GUMI GUUM has recorded a No.1 weekly sales in the category of gummy. And after the execution of the campaign, it exposed through over 80 media outlets and as a result, we achieved 180% of initial sales projection in the first three months.
We created the advertisement on UHA mikakuto's web site and posted films on you-tube. We also advertised through the radio wave by a space communication antenna.
SPACE AD. This is a new type of advertisement toward ETs in the universe. We tried to draw their attention by unique advertisement of UHA Mikauto’s new product, Gumi Guum, which releases stress by chewing. We assumed that we could attract ETs’ attention as they should have a great stress under severe environment. The president of UHA Mikakuto sent the message through the radio wave using space antenna, which is one of only six in the world. We created a campaign that only the first ET on Earth can win special prizes. We’re still waiting for the applicant from space.