STICK IT ART

TitleSTICK IT ART
BrandHAIYYA
Product / ServiceCHARITY
CategoryA04. Best Use of Ambient Media: Small Scale
EntrantBBDO INDIA Mumbai, INDIA
Entrant Company BBDO INDIA Mumbai, INDIA
Advertising Agency BBDO INDIA Mumbai, INDIA

Credits

Name Company Position
Raghav Subbu/Sunil Garud Photographer
Kirk Jacob Dreamcatchers Producer
Shouvik Basu 10 Films Producer
Rajeev Mohite Bbdo India Editor
Hitesh Shah Bbdo India Retouch Artist
Gunjan Poddar/Indrajeet Kadam/Rohan Pore/Abhinav Kafare Bbdo India Illustrator
Josy Paul/Rajdeepak Das/Sandeep Sawant/Hemant Shringy/Gunjan Poddar/Indrajeet Ka Bbdo India Art Director
Josy Paul/Rajdeepak Das/Sandeep Sawant/Hemant Shringy/Gunjan Poddar/Indrajeet Ka Bbdo India Copywriter
Josy Paul/Rajdeepak Das/Sandeep Sawant Bbdo India Creative Director
Rajdeepak Das Bbdo India Executive Creative Director
Josy Paul Bbdo India Chief Creative Officer

Results and Effectiveness

The activity at the D'Monte Park is only a beginning. Seeing the successful reaction to the idea by the public, Haiyya is in conversation with the Bombay Municipal Corporation to take the stick-it art idea to other parks in Mumbai.

Creative Execution

If people love sticking gum, why not give them a better place to stick it – on the ticket! So we created 'Stick It Art' We got artists in Mumbai to create interesting illustrations on the back of the entry ticket, leaving a spot for the chewing gum. The gum completed the illustrated story. Visitors at The D'Monte Park were amused. They interacted and engaged with the idea and got the point about not sticking gum anywhere or everywhere. They were instant converts.

Insights, Strategy and the Idea

People were defacing the beautiful D'Monte Park in Mumbai by sticking chewing gum everywhere. Haiyya, a non-profit organisation, wanted to make a difference and clean up the park. A solution was needed to fix this issue. If people love sticking gum, why not give them a better place to stick it – on the ticket! So we created 'Stick It Art' We got artists in Mumbai to create interesting illustrations on the back of the entry ticket, leaving a spot for the chewing gum. The gum completed the illustrated story. Visitors at The D'Monte Park were amused. They interacted and engaged with the idea and got the point about not sticking gum anywhere or everywhere. They were instant converts.