| Title | LEND AN EYE |
| Brand | EUREKA CALL CENTRE SYSTEM |
| Product / Service | AWARENESS |
| Category | A08. Best Use of Other Digital Platforms (Incl. Mobile Devices) |
| Entrant | GREY GROUP, SINGAPORE |
| Entrant Company | GREY GROUP, SINGAPORE |
| Advertising Agency | GREY GROUP, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Charis Low | Eureka Call Centre System (S) Pte Ltd | Call Centre Manager |
| Apriani Kartika | Grey Group Singapore | Executive Corporate Communications |
| Rani Ramaya | Grey Group Singapore | Senior Manager/Corporate Communications |
| Michelle Tan | Grey Group Singapore | Account Manager |
| Gaurav Arora | Grey Group Singapore | Account Director |
| Penelope Wetherill | Grey Group Singapore | Group Account Director |
| Sandra Ong | Grey Group Singapore | Producer |
| Victoria Koh Wei Ting | Grey Group Singapore | User Interface Designer |
| Leow See Ming | Grey Group Singapore | User Interface Designer |
| Sudhir Pasumarty | Grey Group Singapore | User Interface Designer |
| Desmond Tan | Ktv | Director |
| Tan Giap How | Grey Group Singapore | Art Director |
| Sandeep Bhardwaj | Grey Group Singapore | Mobile Application Specialist |
| Sudhir Pasumarty | Grey Group Singapore | Senior Interactive Specialist |
| Deng Yingzhi | Grey Group Singapore | Senior Art Director |
| Karn Singh | Grey Group Singapore | Copywriter |
| Joseph Cheong | Grey Group Singapore | Copywriter |
| Ali Shabaz | Grey Group Singapore | Copywriter |
| Joseph Cheong | Grey Group Singapore | Associate Creative Director |
| Ali Shabaz | Grey Group Singapore | Chief Creative Officer |
'Lend An Eye' was featured in various news media, including local spreadsheet The Straits Times, Yahoo News, Beritan Harian, South China Morning Post, CNet Asia and Campaign Brief Asia. Media coverage amounted to $351,139.59. Because of the wide coverage, numerous volunteers stepped forward, volunteering their time for those who needed it. Also, developers now want to collaborate with us to take the app even further.
We developed Lend an Eye - an app not only helps the blind get from point A to B unsupervised, but also enables them to make choices the way we do. The app mimics the principles of FaceTime or Skype video calling to turn the smartphone into the eyes for a blind person. To launch the app, the blind double tap their phone, which then contacts several volunteers simultaneously. The volunteer that answers becomes the eyes for the blind person. Using the in-built camera on the blind person's smartphone, the volunteer guides him to do whatever he wishes to do. The blind have always led a restrictive life. This app has the potential to change that by giving them the freedom to move around and make choices on their own.
The client, Eureka Call Centre Systems, is Singapore's first contact centre that allows visually impaired person to make calls. They're always striving to enrich the lives of these employees, to help them live with more freedom. In this case, we wanted to enable them to do the things they had never done before. The strategy was to reach out to an untapped pool of resources - the public. And offer them an easy way to volunteer using something that's already part of their lives - a smartphone.