Results and Effectiveness

Enquiries for DHL's large shipment Express Cargo Services went up exponentially after the communication. The currency for any premium services brand like DHL Express is the quantity and quality of enquiries coming in. So the volume and quality of leads generated through enquiries at the call center for their large shipments showed significant improvement. Enquiries for Large shipments went up from practically non existent to over 100 a day, in the areas that we implemented this campaign.

Creative Execution

Corners were used as the interesting media device to show the transformational nature of shipments and the fundamental idea. The corner elevated the communication to tell a story rather than just communicate the product benefit.

Insights, Strategy and the Idea

To showcase the sheer range of DHL's Express Cargo service. The target audiences, while aware of DHL, assumes that all they do is ship documents. So we wanted to capture the range of their offerings. Quite often, a small delivery is the trigger for a much larger one. The client could communicate the range of offerings to the audience and the audience had an interesting and evocative way to learn about it.