| Title | DI9IT PULSE |
| Brand | 128 DREAM FOUNTAIN CORPORATION |
| Product / Service | DI9IT PULSE (POINT OF SALE) |
| Category | A08. Best Use of Other Digital Platforms (Incl. Mobile Devices) |
| Entrant | DM9 JAYMESYFU Makati City, THE PHILIPPINES |
| Entrant Company | DM9 JAYMESYFU Makati City, THE PHILIPPINES |
| Advertising Agency | DM9 JAYMESYFU Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Miko Medina | Ddb Dm9jaymesyfu/Digit | Producer |
| Buboy Paguio | Ddb Dm9jaymesyfu/Digit | Programmer |
| Colin Chan | Ddb Dm9jaymesyfu/Digit | Account Executive |
| Carlo Ople | Ddb Dm9jaymesyfu/Digit | Account Executive |
| Buboy Paguio | Ddb Dm9jaymesyfu/Digit | Art Director |
| Peepo David | Ddb Dm9jaymesyfu/Digit | Copywriter |
| Asterio Gutierrez | Ddb Dm9jaymesyfu/Digit | Copywriter |
| Buboy Paguio | Ddb Dm9jaymesyfu/Digit | Associate Creative Director |
| Eugene Demata | Ddb Dm9jaymesyfu/Digit | Executive Creative Director |
Our device has been implemented in shops such as Cole Haan and GBX, where it's increased the foot traffic-to-conversion rate by 20%. And will soon be available to countries such as Hong Kong, Singapore, and Australia.
Digit Pulse is a point of sale device that collects ratings, reviews, mentions, and photos, dedicated to a single item in store through a combination of patented hardware and software. It also suggests different items that go well with it in real time. It uses information from Twitter, Facebook, Pinterest, Instagram, Fashion and Shopping sites so women can instantly browse everything they need to know about the particular product while inside the store.
Often, women pick what to buy based on two key influences: Fashion magazines featuring featuring the item she's considering, and what she actually sees at the point of purchase. So we decided to combine both and create a fashion magazine made specifically for a product.