Title | KISH ELEVATOR FOR SALE |
Brand | KISH FURNITURE |
Product / Service | HOME DESIGN & FURNITURE |
Category | A05. Best Use of Ambient Media: Large Scale |
Entrant | McCANN WORLDGROUP PHILIPPINES Taguig, THE PHILIPPINES |
Entrant Company | McCANN WORLDGROUP PHILIPPINES Taguig, THE PHILIPPINES |
Advertising Agency | McCANN WORLDGROUP PHILIPPINES Taguig, THE PHILIPPINES |
Media Agency | UNIVERSAL McCANN Taguig, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Matt Crescenzo | Mccann Worldgroup Philippines | Art Director |
Joseph Velasquez | Mccann Worldgroup Philippines | Art Director |
Allan Almeda | Mccann Worldgroup Philippines | Copywriter |
Adrian Quintana | Mccann Worldgroup Philippines | Account Director |
Noel Bermejo | Mccann Worldgroup Philippines | Ecd/Cd |
Raul Castro | Mccann Worldgroup Philippines | Ceo/Cco |
RESULTS: 30% spike in sales. But a more than that, the country’s 3rd largest real-estate developer commissioned Kish to furnish all their pre-selling developments.
MEDIA EXECUTION: Using the condominium elevator’s intercom, a recording is played that sells the elevator like how a real-estate agent would sell a condominium. It tells them that even if it’s a small space you can still make it a beautiful space.
BACKGROUND: Condominium sales in the Philippines have been booming that’s why furniture shops have also increased their sales. How can Kish, a quaint Filipino furniture shop, compete with thousands of furniture shops and get these condominium buyers to become Kish furniture buyers? STRATEGY: In the Philippines, condo unit spaces are small. People spend millions for a unit that’s less than 20 sq.m. So Kish Furniture championed this reality to become the saviour of small spaces. IDEA: ELEVATOR FOR SALE.