Title | VIRTUAL PHOTO TOUR |
Brand | SAMSUNG ELECTRONICS HONG KONG |
Product / Service | SAMSUNG NX1000 DIGITAL CAMERA |
Category | B02. Consumer Products |
Entrant | CHEIL HONG KONG, HONG KONG |
Entrant Company | CHEIL HONG KONG, HONG KONG |
Advertising Agency | CHEIL HONG KONG, HONG KONG |
Media Agency | STARCOM MEDIAVEST GROUP Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Karen Chan | Cheil Hong Kong | Account Supervisor |
Paul So | Cheil Hong Kong | Account Supervisor |
Vincent Siu | Cheil Hong Kong | Account Supervisor |
Jay Jeong | Cheil Hong Kong | Account Supervisor |
Teri Ng | Cheil Hong Kong | Art Director |
Ciff Luk | Cheil Hong Kong | Art Director |
Shi Ping Ong | Cheil Hong Kong | Art Director |
Jay Lee | Cheil Hong Kong | Copywriter |
Paul Chan | Cheil Hong Kong | Copywriter |
Jay Lee | Cheil Hong Kong | Creative Director |
Shi Ping Ong | Cheil Hong Kong | Creative Director |
Paul Chan | Cheil Hong Kong | Creative Director |
The response exceeded all expectations: - Over 22,000 virtual demos in just 3 weeks - Over 6,900 finished the whole tour (implying they had tried all the product features) - Sales grew by 767% (versus its predecessor model, the NX200) - 12.5% growth in market share All thanks to a ‘hands-on’ camera test…without the camera.
By bringing the entire product demo online, we created the first-ever ‘hands-on’ camera test, without the camera. Throughout the one-day virtual photo tour, you could choose where to go, what to shoot, change lens and even change filters for different effects. This interactive hands-on experience let you take the camera on a full-on test run, virtually. This innovative thinking was appropriate not only to the camera and our tech-savvy target audience but also to the Samsung brand.
Samsung is the world’s no.1 brand in smartphones. But for cameras, it ranks a lowly 6th. So when Samsung launched its new NX1000 – an interchangeable-lens camera with Instant WiFi Sharing Function – we had a potential game-changer on our hands. But to truly demonstrate the camera, we had to get the camera into the hands of 1000’s of non-believers. No-one would come to us for a demo. So we took the demo to them. With 1000’s of ‘real’ physical product trials unfeasible, we brought the entire product demo online. We created a one-day virtual photo tour – an interactive hands-on experience that lets you take the camera on a full-on test run, virtually. To demo the camera’s Instant WiFi Sharing Function, the photos you shot could even be sent to your email, INSTANTLY.