MALAYSIA MEGA BAG

Short List
TitleMALAYSIA MEGA BAG
BrandTOURISM MALAYSIA
Product / ServiceMALAYSIA MEGA SALE 2012
CategoryA02. Best Use of Magazines/Newspapers
EntrantBEEHIVE COMMUNICATIONS Mumbai, INDIA
Entrant Company BEEHIVE COMMUNICATIONS Mumbai, INDIA
Media Agency BEEHIVE COMMUNICATIONS Mumbai, INDIA

Credits

Name Company Position
Rushikesh Somane Beehive Communications Pvt. Ltd Web Developer
Unmesh Vichare Beehive Communications Pvt. Ltd Account Supervisor
Amit Mithkar Beehive Communications Pvt. Ltd Illustrator
Shyamashree D’mello Beehive Communications Pvt. Ltd Copywriter
Amit Malik Beehive Communications Pvt. Ltd Art Director
Shyamashree D’mello Beehive Communications Pvt. Ltd Creative Director

Results and Effectiveness

Result: The brand continued to engage it’s existing consumers and potential consumers with innovative and clutter breaking events. In 2011 Malaysia welcomed 63720 Indian tourists and in 2012 Malaysia welcomed 65626 Indian tourists. This simple idea of combining the traditional medium of print with the technology and content strengths of the digital world, made the ‘mega shopping bag’ a mega talking point. Excited consumer, satisfied client.!

Creative Execution

To showcase the scale of the event, to provide detailed information on participating outlets and create readyreckoner of deals and outlets. We used an innovative, interactive, memorable medium to launch event.We conceptualized an innovative magazine ad cum map cum detailed brochure of the Malaysian Mega Sale…the mega shopping bag! We inserted this multifold shopping bag inside the August issue of a very reputed travel magazine. The reader was invited to unfold the bag and scan it through Augmented Reality software to get a clear understanding of the unique products and shopping experiences offered by some of the most popular destinations in Malaysia.

Insights, Strategy and the Idea

Objective: To promote the Malaysia Mega Sale in India and to increase Indian footfalls across all shopping destinations in Malaysia. Concept: We conceptualized an innovative magazine ad cum map cum detailed brochure of the Malaysian Mega Sale…the mega shopping bag! We inserted this multifold shopping bag inside the August issue of a very reputed travel magazine. The reader was invited to unfold the bag and scan it through Augmented Reality software to get a clear understanding of the unique products and shopping experiences offered by some of the most popular destinations in Malaysia. Target audience: Repeat travelers to Malaysia, seeking another reason to visit the country. Shopaholic couples and families.