Results and Effectiveness

This is unpaid for, and there are no rewards offered. It totally depended on the good judgement of normal torrent users to keep these child-porn predators away. All they have to do is re-seed this torrent. The more re-seed, the more popular this torrent seemed. Amazingly, there were a total of 2500 re-seeds in that first week! At last count, close to a hundred seeds are re-seeded everyday.

Creative Execution

Torrent sites rely on a ‘seed’, which then downloads from different users who happen to be online. We planted a seed that looks like questionable home-made child porn, but the reality is, it is a video with an anti-child porn message. We encourage the regular users to re-seed to make it appear like this is one of the more popular downloads. People seeking child-porn on this site will be attracted by the popularity of this seed.

Insights, Strategy and the Idea

To increase awareness and stop questionable people seeking child porn on a torrent community site. Normal torrent users are not doing right in the eyes of the law – they download free content illegally. But worse, child-porn seekers go to torrent sites a lot as these sites are unregulated. Our plan is to get the small-time lawbreakers to join in to stop the more dangerous child-porn seekers from coming to their community site.