SUPPORTIVE BALLOONS

TitleSUPPORTIVE BALLOONS
BrandASSOCIATION OF PERSONS WITH PHYSICAL DISABILITY INTERNATIONAL
Product / ServiceASSOCIATION OF PERSONS WITH PHYSICAL DISABILITY INTERNATIONAL
CategoryA04. Best Use of Ambient Media: Small Scale
EntrantTHE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Entrant Company THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Advertising Agency THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND

Credits

Name Company Position
Pico Thailand Pico Thailand Organizer
Phatarinee Sookumnuay The Leo Burnett Group Thailand Event Producer
Panjaporn Kruapanichwong The Leo Burnett Group Thailand Client Service
Yurayong Rugpratum The Leo Burnett Group Thailand Client Service
Vachira Pashekrepapon The Leo Burnett Group Thailand Copywriter
Sompat Trisadikun The Leo Burnett Group Thailand Art Director
Paruj Daorai The Leo Burnett Group Thailand Art Director
Kroekkiat Chanthakitnukul The Leo Burnett Group Thailand Art Director
Piti Pongrakananon The Leo Burnett Group Thailand Art Director
Paruj Daorai The Leo Burnett Group Thailand Deputy Executive Creative Director
Keeratie Chaimoungkalo The Leo Burnett Group Thailand Executive Creative Director
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer

Results and Effectiveness

Our eye-catching installations helped dramatize how important it is to give handicapped people working wheelchairs. Over 17,000 balloons were sold. The Foundation saw a 12% increase in annual fundraising. The campaign also proved that many people care and support the handicapped in Thailand.

Creative Execution

'Supportive Balloons' We installed a number of broken wheelchairs in public areas. Each chair was missing a wheel, and leaned over to one side. We then asked people to buy supportive helium balloons that could be tied to one side of the broken wheelchair, elevating it to make the chair appear functional.

Insights, Strategy and the Idea

Thailand's Association of Persons with Physical Disabilities International wanted to raise funds in order to purchase and repair wheelchairs for people who need them. The organization wanted to raise awareness of the value of wheelchairs to handicapped people while encouraging donations to assist the effort.