Results and Effectiveness

Five designers formed collaborations within the first week offering recommendations for more than 40 design combinations and helping raise traffic to each other's stores. The movement is still growing with more designers joining across Asia. Shop Elsewhere has also seen a positive response from customers as they are able to receive that first-hand recommendations from the designers themselves to discover new designers that match their own taste.

Creative Execution

We created a store-to-store recommendation platform using a simple tag. Shop Elsewhere is a platform where brands collaborate by recommending each other's products through an in-store activation. For each item in store, a tag displaying a unique QR code is created. By scanning the QR code, the customer accesses a mobile website where they discover a matching item from another designer. A map showing the other designer's location drives the customer in-store to buy the recommended item. With this cross-recommendation model, each participating designer instantly increased their reach while also creating a unique in-store experience for customers.

Insights, Strategy and the Idea

Hong Kong-based independent designers are in competition with the world's largest brands and struggle to reach new customers. Our challenge was to develop an innovative approach to business that would provide a unique in-store experience and help them acquire new clients. The independent designer client base is made up of people who generally shy away from larger brands and seek out new designers. For many, when they buy an item they like from one designer, they struggle to find additional items to match their new purchase. We wanted to provide recommendations in a way that was seamlessly integrated into the shopping experience. Online stores use the 'You may also like' feature to suggest additional items for purchase consideration. With Shop Elsewhere, we brought this to the real world.