Title | ANYTIME, ANYWHERE |
Brand | AUSTRALIAN DEFENCE FORCE |
Product / Service | AIRFORCE |
Entrant | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
Entrant Company | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
Advertising Agency | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Ben Coulson | GPY&R | ECD |
Chris Northam | GPY&R | CD |
Evan Roberts | GPY&R | Copywriter |
Chris Northam/Paul Meates/Nick Sellars | GPY&R | Art Director |
Luisa Peters | GPY&R | Producer |
Prodigy | Production company | |
Dael Oates | Director | |
Jonathan Samway | EP | |
Serena Paull | Producer | |
Peter Eastgate | DOP | |
Adam Wills | Editor | |
Fin Design + effects | Sound production | |
Nick Ponzoni | VFX | |
Paul Baxter | Risk Sound | Sound production |
Dmitri Golovko | Music | |
Kota Matsuda | Digital designer | |
John Wisolith | Frontend Developer | |
Luke Tellefson | UX | |
Jess Krt | Digital Producer | |
Alice Mason | Account Director | |
Sally Borda | Account Manager | |
Kate Mathews | Air Force Marketing Manager | |
Tim Bowden | Air Force Senior Marketing Officer | |
Julian Bell | Group Account Director |
“Anytime. Anywhere.” is a multi-channel campaign integrated into one film. Following a story of a mission scramble, we not only showcased everything the Air Force has to offer, but also allowed users click on any item of interest within the film and find what normally would have been in press, radio, TVCs and digital ads. Some items users could discover were in-scene interviews, 3D renders of aircraft as well as job role information which took candidates all the way through to enquiry. The brand film was the campaign. RELEVANCE For a high-tech brand such as the Australian Air Force, it was vital that their comms reflected their own technical capabilities. 'Anytime. Anywhere.' did just that. It turned the normally dry, complicated process of military recruitment into one seamless brand experience and meant prospective applicants no longer had to trawl through thousands of pages of copy to get information.
The Australian Defence Force prohibit the disclosure of any information pertaining to recruitment targets or military personnel. Refer to the "Confidential Information" section for further information.
The TV and cinema spots aired nationally from April and pushed users to discover more content in the interactive version of the film on our website.