The Campaign

We developed a music seat, also known as Touchable Music Seat which transfers music into vibrations for the hearing-impaired. With the Music Seats, we held a concert for the hearing-impaired and we donated the seats to deaf-mute schools nationwide

Success of the Campaign

As the Music Seat gets better known to public, more online donations were gained. As a result, more Music Seats were donated to places need. It gave a great touch with a new approach what Motor company could do. Also, the sincerity in the film impressed consumers which led them to participate more on online donations. Therefore, the actual brand image rose by 26 percents. - The world first ever music concert for the hearing-impaired was held and over 5,000 participants were attended - Currently, more than 150news articles have been released. - The brand film had over 3millions views including Youtube views. - The campaign led to over 50,000 online donations. - In the end, 54 music seats were donated to 13 deaf-mute schools nationwide.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

We viral non-fiction brand film on online and we let public to participate in online donation through Facebook ‘likes’. To achieve those above, we displayed the Music Seat and broadcasted with music sources donated by K-Pop stars to expose our brand film to public. To achieve those above, we displayed the Music Seat at retailer shops. Also, we broadcasted in media, with music sources donated by K-Pop stars, to expose out our brand film to public.