Title | GOODNESS SHARING MACHINE |
Brand | COCA-COLA INDONESIA & COIN A CHANGE |
Product / Service | COCA COLA |
Entrant | LEO BURNETT INDONESIA Jakarta, INDONESIA |
Entrant Company | LEO BURNETT INDONESIA Jakarta, INDONESIA |
Advertising Agency | LEO BURNETT INDONESIA Jakarta, INDONESIA |
Name | Company | Position |
---|---|---|
Rooftop | Jakarta | Music |
Edy Kemot | Jakarta | Director |
Cerah Hati | Jakarta | Production House |
Zenia Joeda/Airin Haryati | Leo Burnett Indonesia | Producer |
Piotr Jakubowski/Sandy Colondam | Leo Burnett Indonesia | Digital Strategy |
Anggie Aprillia | Leo Burnett Indonesia | Account Executive |
Myrna Marpaung | Leo Burnett Indonesia | Account Manager |
Fikri Fauzi | Leo Burnett Indonesia | 3d Artist |
Mario Rudansa | Leo Burnett Indonesia | Designer |
Renaldy Arief | Leo Burnett Indonesia | Copywriter |
Yogi Pradana | Leo Burnett Indonesia | Art Director |
Pradnyana Dhyatmika | Leo Burnett Indonesia | Art Director |
Yogi Pradana | Leo Burnett Indonesia | Creative Group Head |
Renaldy Arief | Leo Burnett Indonesia | Creative Group Head |
Leonardus Bramantya | Leo Burnett Indonesia | Associate Creative Director |
Patricia Ivana Wiroreno | Leo Burnett Indonesia | Associate Creative Director |
Brian Charles Capel | Leo Burnett Indonesia | Group Executive Creative Director |
There are many children in Indonesia who are forced to leave school because of financial difficulties. Teenagers are not aware of this and that they can be of help. Coca-cola designed a digital campaign targeted to teenagers to help put children back in school through a non-money donation. Each time they send a message to a friend, Coca-cola convert this message into a money donation that will put children back in school.
14,468 participation in just 1 month converted to Rp 500 million worth of donation
Goodness sharing machine was launched in coca-cola microsite during the holy month of Ramadan, the month where people do good deeds to others. Every participation was announced through Facebook and Twitter.