| Title | CYCLE GENERATOR |
| Brand | VISA |
| Product / Service | DEBIT CARD |
| Category | A07. Script |
| Entrant | BBDO INDIA Mumbai, INDIA |
| Entrant Company | BBDO INDIA Mumbai, INDIA |
| Advertising Agency | BBDO INDIA Mumbai, INDIA |
| Production Company | CHROME PICTURES Mumbai, INDIA |
| Name | Position |
|---|---|
| Josy Paul | Chief Creative Officer |
| Rajdeepak Das | Executive Creative Director |
| Josy Paul/Rajdeepak Das/Sandeep Sawant/Vikrant Yadav | Creative Director |
| Josy Paul/Vikrant Yadav/Gulzaar/Rajdeepak Das | Copywriter |
| Sandeep Sawant/Rajdeepak Das/Josy Paul/Vikrant Yadav | Art Director |
| Divyang Pandya | Agency Producer |
| Shefali Kothari/Punit Singh/Sherwan Ahsan/Mehak Batra | Account Supervisor |
| Prafull Sharma | Producer |
| Amit Sharma | Director |
| Shekher Prajapati | Editor |
| Shantanu Moitra | Sound Design/Arrangement |
| Shefali Kothari/Punit Singh/Sherwan Ahsan/Mehak Batra | Account Manager |
| Ajai Jhala/Rajat Mendhi | Planner |
| Anay Goswami | Cinematographer |
| Anay Goswami | Director Of Photography |
Gillette's 'Soldier for women' movement celebrates the values that make a man the best that he can be. Gillette's brand purpose is to help men make a difference in their world. Our 'Soldiers Wanted' TVC calls out to all the men who embrace the values of the solider by standing up for women. Our intent is to enable men to help them make a difference in the new, more aware India today. Through this movement we want to encourage and give voice to all the men who embrace the values of a soldier, including the values of courage, honor and respect for women. Gillette's intent is to raise awareness to get men to stand together to respect women. The TG for the campaign is Males in the age group of 15-45 yrs. The media mix is spread across TV , Print , Digital & Mobile