| Title | CUP TO BEAN |
| Brand | STARBUCKS |
| Product / Service | STARBUCKS |
| Category | A08. Editing |
| Entrant | ENERGY BBDO Shanghai, CHINA |
| Entrant Company | ENERGY BBDO Shanghai, CHINA |
| Advertising Agency | ENERGY BBDO Shanghai, CHINA |
| Name | Position |
|---|---|
| Kevin Lynch | Executive Creative Director |
| Tomic Lee | Art Director |
| Michael Bantigue | Account Supervisor |
| Rogier Wieland | Director |
| Ernest Fung | Account Manager |
To tell the story of Starbucks, from “bean to cup.” But instead of starting at the beginning with the coffee tree, we started at the end, with the familiar sight of a Starbucks cup being placed on the counter, ready to be enjoyed. From there, we told the story backwards, showcasing some of the unique things Starbucks does along the way.