Title | CUP TO BEAN |
Brand | STARBUCKS |
Product / Service | STARBUCKS |
Category | A08. Editing |
Entrant | ENERGY BBDO Shanghai, CHINA |
Entrant Company | ENERGY BBDO Shanghai, CHINA |
Advertising Agency | ENERGY BBDO Shanghai, CHINA |
Name | Position |
---|---|
Kevin Lynch | Executive Creative Director |
Tomic Lee | Art Director |
Michael Bantigue | Account Supervisor |
Rogier Wieland | Director |
Ernest Fung | Account Manager |
To tell the story of Starbucks, from “bean to cup.” But instead of starting at the beginning with the coffee tree, we started at the end, with the familiar sight of a Starbucks cup being placed on the counter, ready to be enjoyed. From there, we told the story backwards, showcasing some of the unique things Starbucks does along the way.