Brief Explanation

A unique video manual for d-Video, a Japanese Video On Demand service for smartphones. Since its launch in 2011, d-Video has attracted over 5 million users. However, not all of the users are fully enjoying all the functions that this service offers. Our challenge was to create an entertaining video manual that would attract people's attention and could not be ignored. Two projectors were used to create a gigantic smartphone. While the performer in the video entertained and held everyones attention with his shuffling, they also learnt about the different functions of the app. We also developed a new technology which detected the movement of the performer and simultaneously changed the projected image on the floor, which was very difficult to achieve manually.

Creative Execution

Usually a video manual is boring and monotonous as there is no incentive to go through them whatsoever. Our solution was to invite a tumbling champion from USA and use his skills to entertain the audience. Tumbling as a sport is not so famous but is very interesting to watch and is gaining popularity. Though his dynamic performance, we've managed to turn the usual product demo manual into an acrobatic action film while educating the viewers about the product. The video has just launched, yet it has already started to create a buzz on social media as " the world's most acrobatic video manual".