| Title | MANUAL |
| Brand | BEETV |
| Product / Service | DOCOMO D-VIDEO |
| Category | A03. Art Direction |
| Entrant | MORI Tokyo, JAPAN |
| Entrant Company | MORI Tokyo, JAPAN |
| Advertising Agency | MORI Tokyo, JAPAN |
| Advertising Agency 2 | DENTSU Tokyo, JAPAN |
| Production Company | MORIMORI Tokyo, JAPAN |
| Name | Position |
|---|---|
| Morihiro Harano (Mori) | Creative Director |
| Jun Nishida (Dirll) | Art Director |
| Misato Tachibana (Mori) | Agency Producer |
| Isao Takahashi (Dentsu) | Account Supervisor |
| Masahiko Tan | Advertiser's Supervisor |
| Mitsuru Yamamori (Morimori) | Producer |
| Kazuaki Seki (Triple-O) | Director |
| Ryan Mcguire/Yusaku Yasuda (Cutters Tokyo) | Editor |
| Makoto Okuguchi | Cameraman |
| Akiyoshi Irio | Lighting |
| Great Garbo Music | Music |
| Yasuaki Misonou (Dentsu) | Account Manager |
| Birdman | Production Designer |
| Masato Tsutsui | Special Effects/Computer Graphics |
| Cutters Tokyo | Editing Company |
| Satoshi Miyata (Morimori) | ProductionManager |
| Projection: nobuyuki Shintani (Prism)/ stylist: Shinichi Mita (Kiki) | Other Credits |
A unique video manual for d-Video, a Japanese Video On Demand service for smartphones. Since its launch in 2011, d-Video has attracted over 5 million users. However, not all of the users are fully enjoying all the functions that this service offers. Our challenge was to create an entertaining video manual that would attract people's attention and could not be ignored. Two projectors were used to create a gigantic smartphone. While the performer in the video entertained and held everyones attention with his shuffling, they also learnt about the different functions of the app. We also developed a new technology which detected the movement of the performer and simultaneously changed the projected image on the floor, which was very difficult to achieve manually.