| Title | ANLENE |
| Brand | FONTERRA BRANDS PHILIPPINES |
| Product / Service | ANLENE |
| Category | A06. Sound Design |
| Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Entrant Company | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Advertising Agency | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Production Company | UNDERGROUND LOGIC Makati City, THE PHILIPPINES |
| Name | Position |
|---|---|
| David Guerrero | Chief Creative Officer |
| David Guerrero | Executive Creative Director |
| Jeck Ebreo | Creative Director |
| Donna Dimayuga | Copywriter |
| Jeck Ebreo | Art Director |
| Ino Magno | Agency Producer |
| Karen Go | Account Supervisor |
| Erik Riola | Advertiser's Supervisor |
| Jose Ticsay | Director |
| Hit Productions | Sound Studio |
| Tony Hertz/Andre Jacquemin/Vic Icasas/Kc Caballero | Sound Design/Arrangement |
| Iking Uy | Account Manager |
| Cristina Buenaventura/Pepper Feraren | Planner |
We brought to life how bones can become weak and brittle through a symphony of sound effects. By using and layering familiar sounds such as creaking, squeaking, snapping and groaning, we are able to heighten the problem (and thus the sensation) of undernourished bones. Our payoff shows that Anlene has the complete nutritive formula that strengthens bones and keeps them healthy.