PARCEL

TitlePARCEL
BrandRED CROSS NEW ZEALAND
Product / ServiceRED CROSS
CategoryA01. Animation
EntrantFLYING FISH Auckland, NEW ZEALAND
Entrant Company FLYING FISH Auckland, NEW ZEALAND
Advertising Agency Y&R NZ Auckland, NEW ZEALAND
Production Company FLYING FISH Auckland, NEW ZEALAND
Production Company 2 BLACKLIST New York, USA

Credits

Name Position
Josh Moore Executive Creative Director
Scott Henderson Creative Director
Cameron Dowsett Copywriter
Mark Tallis Art Director
Christina Hazard Agency Producer
Steph Patton Account Supervisor
James Moore At Flying Fish Producer
Holbrooks Director
Antfood Sound Design/Arrangement
Blacklist - Dan Gray/Tom Brown/Marika Cowan/Angelica Alzona Post Production
Blacklist - Dan Gray/Tom Brown/Song E.kim/Marika Cowan/Angelica Alzona/Alan Foreman Animation
Jason Wells Planner

Brief Explanation

The team employed a mix of cel animation and 3D camera work to balance handcrafted warmth with dynamic storytelling. Holbrooks took advantage of being located in both New York City and Budapest to maximize production days, working around the clock with the New Zealand client to manage the compressed production schedule. Music and sound design by Antfood supports the narrative — a journey from a serious and dark place to a resolution that is more hopeful. The spot is currently running in New Zealand as part of the Red Cross Annual Appeal.

Creative Execution

The team employed a mix of cel animation and 3D camera work to balance handcrafted warmth with dynamic storytelling. Holbrooks took advantage of being located in both New York City and Budapest to maximize production days, working around the clock with the New Zealand client to manage the compressed production schedule.