Title | PARCEL |
Brand | RED CROSS NEW ZEALAND |
Product / Service | RED CROSS |
Category | A01. Animation |
Entrant | FLYING FISH Auckland, NEW ZEALAND |
Entrant Company | FLYING FISH Auckland, NEW ZEALAND |
Advertising Agency | Y&R NZ Auckland, NEW ZEALAND |
Production Company | FLYING FISH Auckland, NEW ZEALAND |
Production Company 2 | BLACKLIST New York, USA |
Name | Position |
---|---|
Josh Moore | Executive Creative Director |
Scott Henderson | Creative Director |
Cameron Dowsett | Copywriter |
Mark Tallis | Art Director |
Christina Hazard | Agency Producer |
Steph Patton | Account Supervisor |
James Moore At Flying Fish | Producer |
Holbrooks | Director |
Antfood | Sound Design/Arrangement |
Blacklist - Dan Gray/Tom Brown/Marika Cowan/Angelica Alzona | Post Production |
Blacklist - Dan Gray/Tom Brown/Song E.kim/Marika Cowan/Angelica Alzona/Alan Foreman | Animation |
Jason Wells | Planner |
The team employed a mix of cel animation and 3D camera work to balance handcrafted warmth with dynamic storytelling. Holbrooks took advantage of being located in both New York City and Budapest to maximize production days, working around the clock with the New Zealand client to manage the compressed production schedule. Music and sound design by Antfood supports the narrative — a journey from a serious and dark place to a resolution that is more hopeful. The spot is currently running in New Zealand as part of the Red Cross Annual Appeal.
The team employed a mix of cel animation and 3D camera work to balance handcrafted warmth with dynamic storytelling. Holbrooks took advantage of being located in both New York City and Budapest to maximize production days, working around the clock with the New Zealand client to manage the compressed production schedule.