THE DRIVEN CLASS, DESIGNER

TitleTHE DRIVEN CLASS, DESIGNER
BrandCHRYSLER
Product / ServiceCHRYSLER 300C
CategoryA08. Editing
EntrantSTUDIOARK Shanghai, CHINA
Entrant Company STUDIOARK Shanghai, CHINA
Advertising Agency WIEDEN+KENNEDY SHANGHAI Shanghai, CHINA
Production Company THE BAG LADIES Beijing, CHINA

Credits

Name Position
Victoria Conners-Bell Producer
Adrain Bosich Director
Fan Fan Lim Editor
Gasinc Melbourne Sound Design/Arrangement
Samuel Liu Production Designer
Studioark Editing Company

Brief Explanation

This TV commercial was part of the campaign "A Salute to the Driven Class" , was done by Wieden+Kennedy, Shanghai for product Chrysler 300c (brand:Chrysler) in CHina. It was released in January 2013. The campaign is a celebration of emerging Chrysler customers who are "driven" A series of 5 vignettes, the follow a photographer, entrepreneur, fashion designer, architect and boxer, whoa re at the leading-edge of their field, and dare to be different.