Brief Explanation

Keisuke Honda, FIFA Japan team leader, soccer player took three years to find new goal shoot "TATEKAITEN" which is the vertical spin ball. which will be remarkable in FIFA world cup 2014 Brazil. This Film showing every movement of athlete activity of muscle, eye, ball, field and boots IGNITUS3. And this is first time ever film which capture the vertical spin ball. In the story, Keisuke alone in the stadium, imagine his vision of kick the ball and make it goal, his imagine will be come true with his whole body act only. His vision is clear, his boot is designed for, now he makes happen. Product is succor boot which specially designed for "TATEKAITEN" the vertical spin ball. Keisuke and IGNITUS3 made FIFA world cup final match winner in Asia region for 2014 Brazil at Saitama Stadium on June 4th as same as on the air date. CAMERA used 2 Phantom and 1 Weisscam for super high speed shots and 2 Alexa for normal speed shot with 6 of 18k HMI but with out not on the field as permit limitation.

Creative Execution

It is very limited budget for this great film. But we needed best creative crew from all over the world. Producer Nick Uemura has over 25 years film making experience, but either that, it was big challenge for him. Director Shiota wanted work with DP Martin Ahlgren who signed with William Morris Endeavor in Beverly Hills, Nick called them direct and negotiate to have him in 5min with discounted rate to fly to Tokyo for just 1 day shoot. Also Shiota wanted Jonsi's song for the film, Nick fly direct to London to talk to Jonsi direct to make deal as friend. Shooting set at Saitama Stadium for just 3 hours shoot but 10 hours prep time to make everything perfect in short shooting time. Keisuke Honda soccer player as cast also had practice in advance to make shoot perfect for the film shooting. 35 camera assistant and 30 electricians working together with 20 of stadium crew and 15 of client supporting crew. All these happen in 3 hours shooting to save a lots of cost but makes big budget look. Normally this type of shooting takes 8-10 hours time and lots of prep time but producer Nick Uemura, Director Yuji Shiota and DP Martin Ahlgren hassled to finish shoot and kept great quality of film. In post production, also Nick and Shiota used airline millage to fly to New York to work with Martin Ahlgren for color grade session at Comapny 3 in 1 hours grading session. It is also prep in advance to make sure exact shot to choose to color grade in advance to save time and money.