Brief Explanation

Keisuke Honda, FIFA Japan team leader, soccer player took three years to find new goal shoot "TATEKAITEN" which is the vertical spin ball. which will be remarkable in FIFA world cup 2014 Brazil. This Film showing every movement of athlete activity of muscle, eye, ball, field and boots IGNITUS3. And this is first time ever film which capture the vertical spin ball. In the story, Keisuke alone in the stadium, imagine his vision of kick the ball and make it goal, his imagine will be come true with his whole body act only. His vision is clear, his boot is designed for, now he makes happen. Product is succor boot which specially designed for "TATEKAITEN" the vertical spin ball. Keisuke and IGNITUS3 made FIFA world cup final match winner in Asia region for 2014 Brazil at Saitama Stadium on June 4th as same as on the air date.

Creative Execution

Music from Solo album of Jonsi who is vocal of Sigur Ros. We approached Jonsi directly as friend to join this film to show how artistic moment join together between Keisuke Honda goal shoot and Jonsi's music. Both Keisuke and Jonsi is very artistic attitude to provide their message thorough their performances. Producer Nick Uemura direct to talk to Jonsi about project and Jonsi agreed to join the project. Jonsi's song showing his tense world which is connect to Keisuke's tense world to make a moment of goal kick. Both emotional moment made perfect match.