| Title | ALIVE IS AWESOME |
| Brand | GODREJ CONSUMER PRODUCTS |
| Product / Service | CINTHOL |
| Category | A09. Best Use of Music |
| Entrant | CREATIVELAND ASIA Mumbai , INDIA |
| Entrant Company | CREATIVELAND ASIA Mumbai, INDIA |
| Advertising Agency | CREATIVELAND ASIA Mumbai, INDIA |
| Production Company | NIRVANA FILMS Bangalore, INDIA |
| Name | Position |
|---|---|
| Sajan Raj Kurup | Chief Creative Officer |
| Vikram Gaikwad/Anu Joseph | Executive Creative Director |
| Tejali Shete | Creative Director |
| Sajan Raj Kurup/Anu Joseph | Copywriter |
| Vikram Gaikwad/Tejali Shete | Art Director |
| Junaid Pandrowala | Agency Producer |
| Charu Budhiraja | Account Supervisor |
| Chinmay Kelkar | Advertiser's Supervisor |
| Sneha Iype/Lisa D’costa | Producer |
| Prakash Varma | Director |
| Sally | Editor |
| Bluefrog | Sound Studio |
| Oslo Animation | Post Production |
| Mikey Mcleary | Music |
| Nisha Medhekar | Planner |
| Karl Oskarsson/Kartik | Director Of Photography |
| After Studio/Mumbai | Editing Company |
| Digital Production: Crocodile Films | Other Credits |
To revamp Cinthol - a 60yr old heritage soap brand, we repositioned bathing itself instead of the soap. We introduced the concept of Alive bathing - the spirit of feeling Alive every time one held the Cinthol soap. We did this through the official launch commercial that was shot in extreme conditions and covered never-seen-before Alive baths. It made India see bathing in a fresh, new light.
The soundtrack used in the film is a completely original score, composed solely for the purpose of this commercial.