| Title | THE MAGIC OF FROOTI |
| Brand | PARLE AGRO |
| Product / Service | FROOTI |
| Category | A08. Editing |
| Entrant | CREATIVELAND ASIA Mumbai , INDIA |
| Entrant Company | CREATIVELAND ASIA Mumbai, INDIA |
| Advertising Agency | CREATIVELAND ASIA Mumbai, INDIA |
| Production Company | NIRVANA FILMS Bangalore, INDIA |
| Name | Position |
|---|---|
| Sajan Raj Kurup | Chief Creative Officer |
| Anu Joseph/Vikram Gaikwad | Executive Creative Director |
| Rajat Dawar/Ravi Shanker | Creative Director |
| Sajan Raj Kurup | Copywriter |
| Ravi Shanker | Art Director |
| Jay Gala | Agency Producer |
| Swati Dua | Account Supervisor |
| Nadia Chauhan | Advertiser's Supervisor |
| Sneha Iype | Producer |
| Prakash Varma | Director |
| Shyam Salgaonakar/Prakash Varma | Editor |
| Darshan | Sound Design/Arrangement |
| After Studio | Post Production |
| Amar Manglokar | Music |
| Priyanka Kurup | Planner |
| K U Mohanan | Director Of Photography |
| After Studio | Editing Company |
We wanted to highlight Frooti's immense appetite value, and therefore we conceptualised a film that's all about the Magic of Fresh 'n' Juicy mangoes - its mouthwatering deliciousness and the child-like craving for it. We also took on Shahrukh Khan, the heartthrob of a billion Indians, as the brand ambassador for Frooti. Never before in the history of Frooti has the brand taken on such a huge celebrity for an endorsement. Shahrukh, with his pan-India appeal, took the brand to places where it had never been to before. He helped Frooti to talk to people to whom the brand hadn't spoken to yet.
The soundtrack used in the film is a completely original score, composed solely for the purpose of this commercial.