| Title | (SERIOUS PLAY) THE MINT |
| Brand | HSBC |
| Product / Service | HONG KONG SEVENS |
| Category | A05. Direction |
| Entrant | CURIOUS FILM Surry Hills, AUSTRALIA |
| Entrant Company | CURIOUS FILM Surry Hills, AUSTRALIA |
| Advertising Agency | JWT LONDON, UNITED KINGDOM |
| Production Company | CURIOUS FILM Surry Hills, AUSTRALIA |
| Name | Position |
|---|---|
| Axel Chaldecott | Executive Creative Director |
| Matt Chandler | Copywriter |
| Simon Sworn | Art Director |
| Romila Sanassy | Agency Producer |
| Tara Riddell | Producer |
| Ash Bolland | Director |
| James Rosen/Final Cut London | Editor |
| Lachlan Milne | Director Of Photography |
The agency launched a new Serious Play campaign for HSBC in support of the financial group’s co-title sponsorship of the 2013 Cathay Pacific / HSBC Hong Kong Sevens tournament. To commemorate the weekend of celebration and sport, the agency created a spirited online film, complete with guest appearances from rugby’s best players, as well as 10,000 Serious Play medallions that were handed out during the tournament. The spot invites viewers into the secret underground mint beneath the Hong Kong stadium, where Rugby players create the Serious side of the medallion and the fans produce the Play side. The film is set to the legendary party anthem Jump Around by House of Pain and features cameos from rugby legends Gavin Hastings and George Gregan. Serious Play (The Mint), initially launched on the HSBC YouTube channel, was shown throughout Hong Kong Stadium during three-day tournament.