| Title | DUMB WAYS TO DIE |
| Brand | METRO TRAINS |
| Product / Service | METRO TRAINS |
| Category | A09. Best Use of Music |
| Entrant | McCANN MELBOURNE, AUSTRALIA |
| Entrant Company | McCANN MELBOURNE, AUSTRALIA |
| Advertising Agency | McCANN MELBOURNE, AUSTRALIA |
| Name | Position |
|---|---|
| John Mescall | Executive Creative Director |
| Pat Baron | Creative Director |
| John Mescall | Copywriter |
| Pat Baron | Art Director |
| Mark Bradley/Cinnamon Darval | Agency Producer |
| Adrian Mills | Account Supervisor |
| Chloe Alsop | Advertiser's Supervisor |
| Julian Frost | Director |
| Julian Frost | Animation |
| Ollie Mcgill | Music |
| Alec Hussain | Account Manager |
| Adrian Mills | Planner |
| Pat Baron | Production Designer |
How do you get young people to be safe around trains? By making it the dumbest way to die. This song charted in 28 countries and has sold over 100,000 copies.
The song dumb ways to die is an original score