DUMB WAYS TO DIE

Grand Prix
TitleDUMB WAYS TO DIE
BrandMETRO TRAINS
Product / ServiceMETRO TRAINS
CategoryA07. Script
EntrantMcCANN MELBOURNE, AUSTRALIA
Entrant Company McCANN MELBOURNE, AUSTRALIA
Advertising Agency McCANN MELBOURNE, AUSTRALIA

Credits

Name Position
John Mescall Executive Creative Director
Pat Baron Creative Director
John Mescall Copywriter
Pat Baron Art Director
Mark Bradley/Cinnamon Darval Agency Producer
Adrian Mills Account Supervisor
Chloe Alsop Advertiser's Supervisor
Julian Frost Director
Julian Frost Animation
Ollie Mcgill Music
Alec Hussain Account Manager
Adrian Mills Planner
Pat Baron Production Designer

Brief Explanation

How do you get young people to be safe around trains? By making it the dumbest way to die.